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Last week, three Four Dots team members had an opportunity to participate in a two-day training for Google Fundamentals and Search exams at IT Academy in Belgrade. The training was designed to help search engine marketers learn more about online advertising best practices and prepare for Google certification exams.

“SEO is a field that changes over time, and the most successful SEOs embrace change and turn it into an opportunity.” The 2010 quote by Matt Cutts was an early implication of the extent to which the search ecosystem was bound to change over the next few years. Indeed, the field kept developing, always raising […]

Much like most other website marketing strategies, SEO is a process rather than a set of rules. This is especially true in recent years when most marketers have started focusing on content value rather than the number of backlinks. With SEO past its infancy phase, creativity and research are the main determinants of successful online […]

We know that Christmas is the busiest time of the year, for SEOs and business owners alike. That’s why, in order to make your lives just a bit easier, and perhaps to allow you to not only buy the presents for your family but actually spend some time with them as well, we decided to […]

With another year of accelerated digital development behind, the search ecosystem hardly resembles what it used to be only a couple of years ago. Looking back at its initial stages, one can easily identify the major updates that defined how webmasters should approach the practice in the years to come.

As the end of the year approaches, many online businesses are getting in a holiday mood and with a good reason. Christmas may be the time of the year when people are spending more time with their friends and families, but is also a period when online searches and sales are booming.