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Eager to escape the apparently all too narrow confines of the screens of our smartphones, smartwatches, desktops, laptops and tablets, Google recently started dipping their toes into the waters of digital out-of-home (DOOH) advertising. The goal behind the project is to expand the use of Google’s DoubleClick functionality and enable people to programmatically order billboard […]

Google’s Hummingbird algorithm recently got what seems to be a natural extension to its functionality, almost uncomfortably literally personified in a machine learning system dubbed RankBrain. The system appears to rely on thought vectors and ability to make its own connection between entities based on huge sets of analyzed data. Quite typically for Google, all […]

A well known phrase in the world of inbound marketing, Content is King, can backfire in the face of SEO agencies worldwide yet again. The current algorithm update, Panda 4.2, is going to put our content and strategies to the test once more. Since Panda is rolling out very slowly and through unpredictable ways – […]

Recent changes in Google’s branding and corporate structure received mixed feedback, surprisingly never escalating to anything even close to euphoria that often accompanies similar events. However, even those who had nothing else to say about the new corporate identity were inclined to notice that Google might be going Benjamin Button on us and ageing backwards, […]

Creating valuable content and distributing it across targeted channels has long become one of the golden rules of SEO. Unsurprisingly, businesses both large and small have started taking content production more seriously, replacing generic link building practices with clever inbound marketing practices. Looking at the current industry trends, the numbers definitely speak in favor of […]

Google is currently developing intelligent algorithms that will be able to encode human thoughts as sequences of numbers and offer more intelligent operating systems. According to Professor Geoff Hinton, who has been working on Google’s intelligent OS for two years, the company will be able to give “common sense” to computers within only a decade. […]