THE
INSIGHT

latest
from the blog

The flutter of the tiny wings of the unleashed Hummingbird seems to be acting as a harbinger of dawning of a new era in the way we communicate with search engines.

Panic in the SEO ranks, is guest blogging dead? Matt Cutts, head of Google’s webspam team, has been quite vocal in the past about his and Google’s displeasure with spammy guest posts before, but in his latest post on the subject he created something of a panic in SEO ranks by suggesting that the search […]

One of the main advantages of internet is supposed to be its ability to provide you with easy and quick access to loads of useful information on just about anything that you might be interested in. However, as soon as people learned to talk they also learned to lie, and as soon as they came […]

With the introduction of Hummingbird Google is making an attempt at enabling its algorithm to better understand language. At the same time, SEOs are trying to understand how to speak more clearly to the new algorithm and help it recognize the wisdom of their recommendations.

Most people won’t make use of services of a particular company or individual without first checking them online, which is why having a negative result on the first page of search results can be terribly detrimental for business.

You’ve probably heard about terms “white hat” and “black hat” in SEO. This article is meant to give you a clearer picture of what they mean and what exactly they can provide you with. Basically, black hat refers to practices which are not acceptable by search engines, and are sometimes unethical, or even illegal, while […]