We audit before we build.
100+ point forensic health checks.
Marketing without accurate data is
just expensive guesswork.
Stop burning budget on
assumptions. Start making
decisions based on facts.
Data Tracking
Precision Analytics
for the
AI Era
We are a specialized data intelligence unit within Four Dots, dedicated to solving the complex tracking challenges of the modern web. We don't just "install Analytics" — we architect enterprise-grade data ecosystems.
From forensic audits that uncover lost revenue to server-side implementations that bypass ad-blockers, our team of data engineers and analysts ensures your marketing decisions are fueled by a single source of truth.
Agency-as-a-Lab Approach
We didn't just learn analytics; we built the tools that define it.
Frustrated by the limitations of standard reporting tools, our team engineered Reportz.io, a dashboarding platform now used by thousands of agencies worldwide.
This engineering DNA runs through every project. When off-the-shelf GTM setups fail, we write custom JavaScript. When attribution breaks, we build custom models. We don't just report the news; we make the news readable.
ABOUT OUR DATA TEAM
The Four Dots Analytics division is composed of certified data architects and engineers. We specialize in the "boring" foundation work that makes sexy marketing campaigns actually profitable. Meet the team.
We manage data infrastructures for 200+ global brands, handling everything from complex cross-domain tracking for international enterprises to server-side tagging for privacy-focused e-commerce giants. We operate where default setups fail.
TESTIMONIALS
I’ve had the pleasure of working with Radomir and his team for the past 12 months. From content curation to strategy, Four Dots’ expertise have shone through in all aspects of their work. With Crucial on the way up, it’s safe to say we’re very happy with the results.
Hendrik Kruizinga, Customer Experience Team Leader Crucial.com.au
Read full testimonial →"Their knowledge of SEO is really vast."
Dubravko Opasic
CEO, Younited Agency
Read full testimonial →"Their organization and their knowledge were impressive."
Igor Gasparevic
Marketing Specialist, Beko Global
Read full testimonial →"I appreciated their professionalism and straightforward approach."
Nenad Janjatovic
Owner, Buro Serbia
Read full testimonial →"We have regular communication via Slack."
Tamara Dutina
Marketing Manager, SuperAdmins - IT4Biz
Read full testimonial →"Their proactive approach and above all expertise in SEO industry were impressive."
Zeljko Bosnjak
Digital Marketing Manager, Philip Morris International
Read full testimonial →"The amount and speed of delivered content, as well as their language and research skills, were impressive."
Natasa Djukanovic
CMO, Domain.me
Read full testimonial →"Transparency, know-how and willingness to share knowledge and answer clients questions in detail."
Jovana Grubac
Digital Marketing Specialist, Salveo
Read full testimonial →"They always communicate clearly, deliver on time, and respond promptly."
Nemanja Puhalo
CMO, Undrdog Surface Solutions
Read full testimonial →Four Dots has delivered outstanding results month on month, without the work that Four Dots provides we would not be in business. Radomir and the team are always there to help, and provide prompt responses. Would recommend them!
Aaron Weller, Owner MissAmara.com.au
Read full testimonial →
SOME OF OUR CLIENTS
The browser is dying.
Server-side tracking is the future.
Dashboards for humans.
Clarity, not just complexity.
We architect the forensic data ecosystems that turn your analytics into
your single source of truth:
What
sets us
apart?
We don't just use the tools. We built them.
Most agencies rely on standard tools they barely understand. We built Reportz.io from scratch because existing solutions weren't transparent enough for our standards.
This proprietary experience gives us a "developer-level" understanding of data collection. We know exactly how data flows from the DOM to the data layer, through the API, and into your dashboard. When others see a "glitch," we see the code that caused it—and we know how to fix it.
We don't guess. We prove.
Data-Driven confidence.
We operate on a "confidence-driven" model. We don't take on tracking projects unless we are certain we can achieve 95%+ data accuracy. Our audits are brutal, honest, and exhaustive.
- Documentation First. We never start without a Measurement Plan. You own the blueprint.
- Future-Ready. Our setups are designed for the privacy-first web (GDPR/CCPA compliant, Server-Side ready).
- Full Transparency. Real-time dashboards through Reportz.io mean you never have to ask "how are we doing?"
The
Numbers
That
Matter
Our clients make decisions based on the data architectures we build.
- 1 Billion+ Events tracked annually across our client portfolio.
- 30+ Data Architects and tracking specialists dedicated to data integrity.
- Proprietary Tech Owners of Reportz.io, the industry standard for automated reporting.
We integrate data tracking across your entire ecosystem. SEO, PPC, Email, and Social—all feeding into a Unified Measurement Plan.
In 2026, the brands that win are the ones that trust their data. By unifying your tracking architecture, we give you the confidence to scale your budget, knowing that every euro of ROAS is real, verified, and attributable.
Unified
Data
Strategy
Stop Guessing.
Start Knowing.
Your data is bleeding revenue.
Schedule a forensic audit with our team,
and let's find the leaks.
Backed by the engineers who built Reportz.io
and the team managing 200+ enterprise accounts,
we are ready to fix your tracking once and for all.
The
insightlatest
from the blog
Hiring a link building agency is probably the most challenging of all SEO sub-branches. In most industries, highly specialized agencies are usually the smart way to go.
But in SEO, in particular, this can be a trap.
January 21st, 2026
posted by Radomir Basta
GEO. AIO. AEO. AIEO. AIVO. LLMO. Pick your poison. Every conference panel, every LinkedIn thought leader, every martech vendor has a favorite.
Ask five people at a marketing meetup what we call “that thing where you make sure AI mentions your brand.” You’ll get six different answers. And some fisticuffs.
(read more) December 26th, 2025
posted by Radomir Basta
AI surfaces now decide who gets cited – even when users never click. Search engines and AI assistants surface answers directly, leaving traditional websites invisible. Early movers are locking in category authority while competitors wait on the sidelines.
(read more) December 4th, 2025
posted by Radomir Basta