Enterprise Technical
SEO Audit Services

There's no template. Every website has different problems, so every audit focuses on what's actually broken. That said, every site gets the full checkup - server response codes, crawl efficiency, JavaScript rendering, internal linking, Core Web Vitals, mobile usability, structured data, and indexation patterns. Think of it as a complete physical: we check everything, then prioritize treatment based on what we find.

The 200-point audit covers five major categories. Crawlability examines how search engines discover and access your pages - robots.txt rules, XML sitemaps, internal link structure, and crawl budget allocation. Indexability checks whether discovered pages actually make it into search results - canonical tags, noindex directives, duplicate content, and thin page issues.

Renderability ensures JavaScript-heavy pages display correctly to bots that may not execute scripts the same way browsers do. Rankability covers on-page factors like title tags, heading structure, schema markup, and content depth. Performance measures Core Web Vitals, mobile responsiveness, and server response times.

We also validate crawl directive configuration - XML sitemaps containing only indexable URLs, robots.txt rules that aren't accidentally blocking critical pages, and sitemap coverage against actual indexed pages. These files are often set once and forgotten until a developer update quietly breaks them.

Each finding gets a priority score based on traffic impact and implementation difficulty. You walk away with a sequenced action plan - not a 200-item to-do list where everything seems equally urgent.

Yes. AI platforms like ChatGPT, Perplexity, and Google AI Overviews pull information from crawled web content. If bots can't efficiently access and understand your pages, your brand gets excluded from AI-generated recommendations. Technical optimization ensures both traditional search engines and AI agents can read your content.

AI crawlers behave differently than Googlebot. They often can't execute JavaScript, struggle with complex navigation patterns, and prioritize pages with clear entity relationships and structured data. A site that ranks well in traditional search can still be invisible to AI systems if the technical foundation doesn't accommodate their limitations.

We use FAII.ai to monitor how AI platforms currently represent your brand - what questions trigger mentions, what competitors appear instead, and where gaps exist. The technical audit then identifies why those gaps exist: missing schema markup, poor content structure, crawl barriers blocking AI bots, or entity confusion that causes AI to attribute your expertise to competitors.

Fixing AI visibility isn't separate from traditional SEO. It's an extension. Clean architecture, clear entity definitions, and crawlable content benefit both channels simultaneously.

Three situations demand an audit: before launching or migrating a website (to prevent ranking losses), when organic traffic drops without explanation, or when content investments aren't producing expected results. A broken technical foundation silently caps the ROI of every other SEO activity.

Pre-launch and migration audits catch problems before they cause damage. Redirect mapping errors, missing canonical tags, and accidental noindex directives are far easier to fix in staging than after Google has already crawled the broken version. We've seen migrations destroy 60% of organic traffic overnight - recovery takes months. Prevention takes weeks.

Traffic drop investigations require forensic analysis. The cause is rarely obvious. It might be a core algorithm update exposing existing weaknesses, a developer change that broke rendering, or a slow accumulation of technical debt finally reaching critical mass. We correlate traffic patterns with crawl logs, index coverage reports, and historical changes to isolate the root cause.

Content ROI audits answer why great content underperforms. If you're publishing regularly but rankings plateau, the problem usually isn't the content itself - it's how the site presents that content to search engines. Internal linking gaps, crawl depth issues, and indexation failures prevent even excellent content from reaching its potential.

Unlike agencies that deliver a PDF and disappear, Four Dots acts as a technical partner. Every audit includes developer-ready specifications, code snippets, and prioritized task lists. Direct coordination with your IT team ensures fixes are implemented correctly - not filed away and forgotten.

Timeline depends on site complexity. A standard audit for sites under 10,000 pages typically takes 2-3 weeks. Enterprise sites with complex JavaScript frameworks, multiple subdomains, or international structures require 4-6 weeks for thorough analysis.

The process follows a structured sequence. Week 1 focuses on data collection - full site crawls, log file analysis, Search Console data extraction, and competitive benchmarking. Week 2-3 involves detailed investigation and documentation. Each finding gets validated, root-caused, and translated into actionable specifications.

Our implementation support includes three components. Technical specifications translate SEO requirements into developer language - exact code changes, file paths, and acceptance criteria. Developer office hours give your team direct access to our technical SEOs for questions during implementation. QA verification confirms fixes work correctly in staging before production deployment.

Final delivery includes a presentation walkthrough with your team - not just a document handoff. We explain the findings, answer questions, and help you plan the implementation sequence. For enterprise clients, we can embed directly with your dev team during sprint planning.

No single tool catches everything. We combine industry standards like Screaming Frog, Ahrefs, and Google Search Console with proprietary platforms built in-house. Reportz.io provides live monitoring dashboards. FAII.ai tracks AI visibility gaps. Our forensic methodology cross-references multiple data sources to catch issues that automated crawlers miss on their own.

Crawl analysis uses Screaming Frog for comprehensive site crawling, supplemented by Sitebulb for visualization and OnCrawl for log file integration. Each tool has blind spots - we use the overlap to validate findings.

Performance testing combines Google PageSpeed Insights, Chrome DevTools, and WebPageTest for detailed waterfall analysis. We test from multiple geographic locations and connection speeds to catch issues that only appear under specific conditions.

Index and ranking analysis pulls from Google Search Console, Ahrefs, and Semrush. We compare what Google says it's indexing against what's actually ranking and what should be ranking - the gaps reveal indexation and cannibalization issues.

The proprietary layer matters most. Reportz.io centralizes all data sources into a single dashboard your team can monitor daily. FAII.ai adds the AI visibility dimension that no third-party tool currently covers. These aren't add-ons - they're core to how we identify and track issues.

Technical SEO is the foundation that makes everything else work. Great content fails if bots can't render it. Quality backlinks waste authority if internal linking bleeds PageRank to dead ends. Structured data goes ignored if pages aren't indexed. We identify where your technical foundation limits returns on content and link investments - so fixes generate compounding results across all channels.

Content depends on crawlability and indexation. If your CMS generates duplicate URLs, bots waste time crawling the same content repeatedly. If JavaScript renders content client-side, some bots see empty pages. If internal links bury important content six clicks deep, crawlers may never find it. These technical barriers cap content performance regardless of quality.

Link building depends on authority flow. External links point to your domain, but internal linking determines how that authority distributes across pages. Orphaned pages receive nothing. Redirect chains leak value. Pages with thousands of outbound links dilute what they pass. We map your internal link graph to show exactly where authority accumulates and where it leaks.

The compounding effect: fixing a crawl barrier that blocked 30% of your content doesn't just help those pages - it helps every piece of content you publish going forward. One technical fix can unlock years of accumulated content investment.

Page speed optimization starts with identifying the actual bottlenecks - not applying generic best practices that may not move your specific metrics. We analyze Core Web Vitals at the page-template level, so fixes applied once benefit hundreds or thousands of URLs sharing that template.

Largest Contentful Paint (LCP) usually fails for three reasons: slow server response, render-blocking resources, or unoptimized hero images. We provide specific fixes for each - CDN configuration for server issues, critical CSS inlining for render-blocking scripts, and responsive image implementations with proper srcset attributes.

Cumulative Layout Shift (CLS) happens when elements load without reserved space. Ads, images without dimensions, and dynamically injected content are common culprits. We identify every shifting element and provide the CSS or HTML changes needed to reserve space before content loads.

Interaction to Next Paint (INP) measures responsiveness to user interactions. Fixing it requires JavaScript optimization: breaking up long tasks, deferring non-critical scripts, and reducing main-thread blocking. We deliver specific script-level recommendations, not vague suggestions.

Mobile performance requires different optimizations than desktop. Google uses mobile-first indexing, meaning the mobile version determines rankings even for desktop searches. We test on throttled connections simulating real mobile networks and verify responsive design doesn't hide content Google needs to see.

Server-side factors include Time to First Byte (TTFB), caching configuration, HTTP status codes, and security protocols. Slow TTFB indicates database queries, inadequate hosting, or missing caching. We trace the cause and provide the specific configuration changes needed.

Each recommendation includes implementation code and expected impact. Your developers get deployable solutions, not vague suggestions to "optimize images" or "reduce JavaScript."

Technical SEO audits examine how content is structured and presented to search engines - not just whether it's well-written. We identify the technical barriers that prevent good content from ranking and the structural issues that confuse search engines about which pages deserve visibility.

Title tag and meta description analysis checks for duplicates, truncation issues, missing tags, and keyword cannibalization across pages. When multiple pages target the same queries with similar titles, they compete against each other instead of consolidating authority.

Heading structure review ensures H1-H6 hierarchy makes logical sense to crawlers. Missing H1s, multiple H1s, or skipped heading levels signal poor content organization. We also check that heading content aligns with target queries and page intent.

Thin content identification flags pages with insufficient depth to rank competitively. These pages dilute overall site quality and waste crawl budget. We recommend consolidation, expansion, or noindexing based on each page's traffic potential and current performance.

Duplicate content detection finds both exact duplicates and near-duplicates that fragment ranking signals. We trace the source - whether it's URL parameters, session IDs, printer-friendly versions, or syndication - and provide the canonical or redirect strategy to consolidate authority.