Conversion rate is what
differentiates successful from
The primary goal of online campaigns is to attract visitors that are most likely to convert to sales and leads because this is what justifies your online marketing efforts. Simply put, conversion rate is a critical metric of a campaign’s performance and a factor that largely determines your ROI, which is why it needs to be optimized for maximum efficiency. No website owner wants to see high bounce rates and low time on site; instead, your pages need to clearly direct your prospects towards the desired sales funnel by using advanced conversion rate optimization strategies.