The primary goal of online campaigns is to attract visitors that are most likely to convert to sales and leads because this is what justifies your online marketing efforts. Simply put, conversion rate is a critical metric of a campaign’s performance and a factor that largely determines your ROI, which is why it needs to be optimized for maximum efficiency. No website owner wants to see high bounce rates and low time on site; instead, your pages need to clearly direct your prospects towards the desired sales funnel by using advanced conversion rate optimization strategies.
Conversion rate is a term that refers to a percentage of overall website visits that continue down the defined sales funnel. This typically includes clicking to a specific call to action button, filling in a form or making a call, each of which could be set as the website’s goal. By completing the desired action, regular visitors become leads or customers, thus bringing immediate benefits for your business. However, creating a funnel that is most likely to trigger such a flow of actions is a matter of approach and involves:
Integrated together, these steps enable you to combine page elements in such a way that they naturally lead a visitor towards the goal. Of course, you need to keep tracking your visitors’ behavior in order to identify possible obstacles on this path and remove them as soon as possible. This way, you enable your prospects to navigate your website easily and understand the benefits of clicking specific call to action buttons immediately.
Every website has a goal and the idea behind reaching optimum conversion rates is to make all the traffic directed to your pages more meaningful. Many website owners simply assume visitors would naturally follow the sales funnel, yet the truth is that they most frequently need clear directions to make specific actions. In practice, this works according to the following logic:
If 1000 visitors come to your website via an ad and only 1% of them purchases your product, this gives you 10 new consumers. Evidently, the higher the conversion rate, the greater the number of consumers for the same amount of money you invested in advertising (or any other online expansion channel for that matter).
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(read more)posted by Radomir Basta