About Four Dots

Who We Are

We are an independent, premium digital marketing agency built on a simple premise: Marketing should generate revenue, not just reports.

For the last 14 years, Four Dots has crafted bespoke, multi-channel strategies for clients ranging from growth-stage startups to global enterprises like Coca-Cola and Philip Morris.

We don’t sell pre-packaged “silver bullets,” we transform website visitors into leads and sales by integrating SEO, AI Visibility Optimization, Advanced Analytics, Paid Performance, and Content Strategy into a single engine driven by data.

We are proud of our no-nonsense approach. Each campaign is tailored to your unique business goals, and executed on budget and on time.

How We Work

No Guesswork. No Black Boxes.

The agency world is full of “gurus” and “magic.” We prefer engineering and math.

We don’t do packages. Your business isn’t identical to your competitor’s, so your strategy shouldn’t be either. We audit, we analyze, and we build a plan based on your actual goals.
We serve the data. You get real-time dashboard access from Day 1. If a campaign isn’t working, we see it, we own it, and we fix it.
We keep you unlocked. We despise long-term contract locks created to entangle clients, so their cost of exiting contract is higher than enduring and stagnating until contract expires.
We prefer agreements where client can exit at any time if not happy.
Majority of clients stay for two+ years.

The Team

Senior Expertise. Low Turnover.

We are a team of 30+ strategists, developers, and creators across New York, Serbia, and Australia.

In an industry famous for burning out junior staff in 18 months, our team is an anomaly. Our average tenure exceeds four years; our leads have been with us for eight or more. This stability matters to you because institutional knowledge compounds. The strategist managing your account has likely solved your specific problem a dozen times before.

Leadership

Radomir Basta, CEO: 15 years in search; author of The Good Book of SEO.
Milica Dobrenov, COO: Oversees strategy across 180+ active projects.
Nataša Bajić, CIO: Leads the R&D behind our proprietary toolset.
Goran Bogunović, CAO: Architect of our content operations and client culture.

Agency-as-a-Lab

Our Edge

Digital marketing is a game of expertise and tools, so we treat our agency like a lab for marketing innovation.

When we hit roadblocks in solving some unique client problem that enterprise level off-the-shelf tools can’t fix, we build our own internal solutions to streamline our work. These solutions sometimes evolve into commercial platforms like Reportz.io for live reporting, Base.me for link building management and FAII.ai for tracking and optimizing visibility on AI platforms – tools that other agencies now license from us. But this isn’t about selling software. It’s about giving you an unfair advantage in your market.

Our Journey

The Timeline

We started in 2013 as a technical SEO consultancy built on execution and quality. Growth happened organically through referrals-clients loved the results and told their networks. We’ve expanded without outside funding, always following client needs.

Key milestones:

2013: Founded with a laser focus on SEO.
2016: Launched our first internal tool (now Dibz.me) and expanded to Hong Kong via partners.
2017: Went full-service in performance marketing and opened in Belgrade.
2018: Introduced automated dashboards (Reportz.io) that took off big-time.
2019: Landed in New York, published “The Good Book of SEO,” and started Four Dots Academy.
2021: Added link management tools (Base.me) and opened in Sydney.
2026: Rolling out FAII.ai, AI Visibility Optimization platform for brands.

Today, we’re in five offices, serving 200+ clients across three continents with services like technical audits, digital PR, GA4 setups, and content strategies.

Let’s Get To Work

We engage with companies that have growth challenges worth solving and the patience to solve them properly.

If you are looking for a partner to tell you what you want to hear, we aren’t it. If you are looking for a partner to tell you what you need to do to win, let’s talk.

Solution to your problem starts when your email lands in our inbox.