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You might have seen a number of people and companies describing SEO as a process which makes your site rank better in search engines.While that is true, people are often too focused on that aspect of this service and they don’t go into too much detail on how they plan to achieve this. Namely, there is a great difference between making your site rank better and making your site deserve better rankings
strategies that work
Although SEO can be regarded as an art of creating an online identity, the truth is there is some science behind it. Of course, this does not involve lab experiments or extensive mathematical calculations, yet it does include some degree of expertise. In fact, SEO covers multiple aspects and only when each of them is optimized to Google’s liking, a websites can truly develop
Technical SEO: Onsite Audits
Google Penalty Removal
If this sounds too technical for you, the good news is that there are people who can take it over for you. At Four Dots, one of the most reputable New York SEO agencies, we can do everything from exhaustive and creative keywords research and analysis, to extensive onsite optimization, white hat link building, as well as providing relevant and useful content that your visitors can actually enjoy and share with their friends. Basically, everything that will help search engines recognize your quality.
activities to avoid
A lot of companies deal in black or grey hat SEO. If you are not familiar with the terms, they denominate semi-ethical practices like content scraping, article spinning, keyword stuffing and other, which can generate some results, but are frowned upon by search engines. This makes any results that you might have noticed very short-lived and unstable.
your worst nightmare
By employing any strategies from the above section, not only will you miss out on real, lasting benefits from them, you are running the risk of having your site penalized and completely removed from search results pages (condition known as Google Hell).
Fortunately, there is always someone to cover for you. Four Dots has helped a number of websites recover from the dreaded Penguin, or Panda and manual penalties, and we can do that for your site as well. You can contact us if your site has been hurt by Penguin or Panda algorithm updates to have the damage undone. While this might sometimes be a lengthy process, our ethical and comprehensive search engine optimizing techniques ensure that you will once again see your website in search results, steadily climbing towards the top.
Our search engine optimizing approach is always guided by white hat or ethical SEO principles, which is to say that we don’t deal in quick fixes and shortcuts. We employ our extensive experience and expertise in making your site naturally climb in rankings by offering professional SEO consulting in New York and world-wide which is supposed to make your site actually deserve a better position in search engine results pages.
Our experience, satisfied clients, and acclaimed SEO software for agencies we have developed recommend us as the best New York City SEO company New York City SEO company to hire in case you have had any Google-related issues – like having your website penalized because of some of the mentioned unethical practices; or if you want us to develop a creative content strategy both users and search engines will love.
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I am very pleased with the campaign that Four Dots formulated for us. Apart from a significant increase in rankings and traffic, it was their level of involvement and versatility that really made an impression.
When we are talking about top tier SEO services, Four Dots is definitely taking the top spot. Fantastic team, great organisation and shiny results. We are always happy when we get a monthly report – simply astonishing.
Four Dots has delivered outstanding results month on month, without the work that Four Dots provides we would not be in business. Radomir and the team are always there to help, and provide prompt responses. Would recommend them!
Onsite modifications alone would make hiring Four Dots a worthwhile investment, but I was extremely satisfied with every aspect of our cooperation, from reporting to the direction in which they took our brand.
With Four Dots, we rapidly obtained tangible results (Google first page) and we are very happy of their level of involvement in the project. Four Dots is the professional SEO Company we were looking for.
I’ve had the pleasure of working with Radomir and his team for the past 12 months. From content curation to strategy, Four Dots’ expertise have shone through in all aspects of their work. With Crucial on the way up, it’s safe to say we’re very happy with the results.
The year 2020 surely was a weird one in every possible way, not just within the realm of digital marketing. We had a global outbreak of the coronavirus; pandemic induced changes across almost all industries; celebrities yet again embarrassed themselves by creating a feel-good social-signaling-packed video in which they attempt to sing the chaos away; […]
Not too many industries go through as many changes as digital marketing does. From niches like SEO, PPC, e-Commerce, and social media, to content-based marketing, all these specific environments and their business models depend on myriad variables. A huge part of this dynamic landscape is the Google search engine and the fact that its main […]
Let’s start with some interesting facts and stats. In 2019 alone, Google has accounted for 2.3 trillion inquiries performed across its search engine. Nearly 68% of the clicks that take place on the first page in the SERPs go to the first five organic results, while the results ranked 6 to 10 account for only […]