Hiring a link building agency is probably the most challenging of all SEO sub-branches. In most industries, highly specialized agencies are usually the smart way to go.
But in SEO, in particular, this can be a trap.
posted by Radomir Basta

You might have seen a number of people and companies describing SEO as a process that makes your site rank better in search engines. While that is true, people are often too focused on that aspect of this service, and they don’t go into too much detail on how they plan to achieve this. Namely, there is a great difference between making your site rank better and making your site deserve better rankings
Although SEO can be regarded as the art of creating an online identity, the truth is there is some science behind it. Of course, this does not involve lab experiments or extensive mathematical calculations, yet it does include some degree of expertise. In fact, SEO covers multiple aspects, and only when each of them is optimized to Google’s liking can a website truly develop.
If this sounds too technical for you, the good news is that there are people who can take it over for you. At Four Dots, one of the most reputable Belgrade SEO agencies, we can do everything from exhaustive and creative keyword research and analysis to extensive onsite optimization and white hat link building, as well as providing relevant and useful content that your visitors can actually enjoy and share with their friends. Basically, it is everything that will help search engines recognize your quality.
A lot of companies deal in black or grey hat SEO. If you are not familiar with the terms, they denominate semi-ethical practices like content scraping, article spinning, keyword stuffing and others, which can generate some results but are frowned upon by search engines. This makes any results that you might have noticed very short-lived and unstable.
By employing any strategies from the above section, not only will you miss out on real, lasting benefits, but you are also running the risk of having your site penalized and completely removed from search results pages (a condition known as Google Hell).
Fortunately, there is always someone to cover for you. Four Dots Belgrade has helped a number of websites recover from the dreaded Penguin or Panda and manual penalties, and we can do that for your site as well. You can contact us if your site has been hurt by Penguin or Panda algorithm updates to have the damage undone. While this might sometimes be a lengthy process, our ethical and comprehensive search engine optimizing techniques ensure that you will once again see your website in search results, steadily climbing toward the top.
Our search engine optimizing approach is always guided by white hat or ethical SEO principles, which is to say that we don’t deal with quick fixes and shortcuts. We employ our extensive experience and expertise to make your site naturally climb in rankings by offering professional SEO consulting in Belgrade and worldwide, which is supposed to make your site actually deserve a better position in search engine results pages.
Our experience, satisfied clients, and acclaimed SEO software for agencies we have developed recommend us as the best Belgrade SEO company to hire if you have had any Google-related issues—like having your website penalized because of some of the unethical practices mentioned—or if you want us to develop a creative content strategy both users and search engines will love.

I’ve had the pleasure of working with Radomir and his team for the past 12 months. From content curation to strategy, Four Dots’ expertise have shone through in all aspects of their work. With Crucial on the way up, it’s safe to say we’re very happy with the results.
Hendrik Kruizinga, Customer Experience Team Leader Crucial.com.au
"Their knowledge of SEO is really vast."
Dubravko Opasic"Their organization and their knowledge were impressive."
Igor Gasparevic"I appreciated their professionalism and straightforward approach."
Nenad Janjatovic"We have regular communication via Slack."
Tamara Dutina"Their proactive approach and above all expertise in SEO industry were impressive."
Zeljko Bosnjak"The amount and speed of delivered content, as well as their language and research skills, were impressive."
Natasa Djukanovic"Transparency, know-how and willingness to share knowledge and answer clients questions in detail."
Jovana Grubac"They always communicate clearly, deliver on time, and respond promptly."
Nemanja PuhaloFour Dots has delivered outstanding results month on month, without the work that Four Dots provides we would not be in business. Radomir and the team are always there to help, and provide prompt responses. Would recommend them!
Aaron Weller, Owner MissAmara.com.au
















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Hiring a link building agency is probably the most challenging of all SEO sub-branches. In most industries, highly specialized agencies are usually the smart way to go.
But in SEO, in particular, this can be a trap.
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