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Discover which PPC attribution model best suits your business goals. Compare last-click, first-click, linear, time decay, position-based, and data-driven models with our practical decision framework.

Struggling to scale your agency’s SEO offerings? Discover the 5 clear signs it’s time to consider a white label SEO partnership to expand capabilities and increase revenue.

Click to get my list of 2963 spam domains that clutter Ahrefs backlink reports. I created this filter during a late-night analysis session when I got tired of seeing fake referring domains. This solution takes 1 minute to set up – just copy my list, paste it into Ahrefs’ “Best Links” filter, and instantly get cleaner, more accurate backlink data. No more wading through automatic redirects and link spam when analyzing websites.

Four Dots is thrilled to announce that we have started offering SEO, PPC, Content, Analytics, and other digital marketing services to people and businesses of Australia. We are now officially entering the Australian market with the main goal to help both small businesses and large enterprises to grow and rule the online world. Since many […]

Not too many industries go through as many changes as digital marketing does. From niches like SEO, PPC, e-Commerce, and social media, to content-based marketing, all these specific environments and their business models depend on myriad variables. A huge part of this dynamic landscape is the Google search engine and the fact that its main […]

Let’s start with some interesting facts and stats. In 2019 alone, Google has accounted for 2.3 trillion inquiries performed across its search engine. Nearly 68% of the clicks that take place on the first page in the SERPs go to the first five organic results, while the results ranked 6 to 10 account for only […]