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  Welcome to another edition of Digital Marketing Week in Review by Four Dots, a column where we gather most relevant and often game-changing pieces of news, industry events and developments that took place across the ever-changing digital marketing landscape within the past week or so.  In our October 2019 week 3 installment, we have […]

Ever since the very first website saw the light of day back in 1991… Ok, just kidding, we’re not doing that. We won’t be providing you with an unnecessary SEO history lesson.  Instead, we’re going to cut right to the chase.  We have some great news for all you fellow SEO and PPC warriors out […]

Being a full service digital marketing agency, we are used to working with elusive data and fickle metrics. While we, for instance, know that getting a link on a relevant, authoritative site will work towards improving your metrics, quantifying its exact contribution is practically impossible, even after the fact.

Did you know that the majority of your potential customers leave your website without making any purchase? An astounding figure of 96% of cases proves this to be one of the largest problems for ecommerce businesses. In order to address this problem, online companies have put their trust in numerous remarketing techniques and tools aiming […]