![Four Dots Search](https://fourdots.com/wp-content/themes/fourdots/assets/img/general/forget-black.png)
![Rock, paper, scissors in PPC | Four Dots](https://fourdots.com/wp-content/uploads/2018/02/1_1024x666_B-300x220.png)
Being a full service digital marketing agency, we are used to working with elusive data and fickle metrics. While we, for instance, know that getting a link on a relevant, authoritative site will work towards improving your metrics, quantifying its exact contribution is practically impossible, even after the fact.