Although the steps in Paid-per-Click advertising process are quite straightforward, there is no uniform scheme that can be applied to all campaigns. Instead, each new website requires a dedicated and intelligent approach that follows precisely defined goals. Therefore, much like most other aspects of building online presence, PPC management should be grounded in expertise, rather than experimentation. This means that no budget, however big, is likely to bring optimum ROI if campaigns are not planned tactically.
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Paid search rules
To run a successful PPC campaign means employing clever, research-based tactics that require professional understanding of the field, as well as the industry trends associated with a specific business. Even though setting a campaign may seem like a quick process given the intuitive interface of Google AdWords, its planning and development rely on several key processes.
Identifying low volume keywords. This is a process in which we identify the most attractive sets of keywords that would
require minimum investments to be run.
Testing and analysis. In order to ensure maximum number of clicks, we test identified keywords in combination with
creative ad copy writing.
Tracking. Once the adequate PPC campaign is set, we keep tracking its performance.
Reporting. At different stages, we create performance reports that include analysis of all the relevant aspects.
Each of these steps should be planned with a single goal in mind – a greater revenue stream, rather than just generating traffic. This is why choosing professional PPC management services is always a better solution than DIY tactics.
No campaign is efficient until it proves to be a source of profit for your business. This is why we optimize PPC campaigns for maximum conversions and not just for clicks, which remains our focus throughout the whole process of PPC management. We constantly look beyond numbers to develop your business so that it can easily calculate the specific benefits our services bring. Of course, as long as you’re seeing significant profit from your investment, you can be sure we are doing the right thing.
Four Dots possesses the right combination of relevant skills necessary for efficient management of paid search campaigns. Our major differentiator lies in the fact we see each new campaign a new challenge that we need to overcome for the benefit of both your and our business. This empowers us with creativity and willingness to keep delivering exceptional results.
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Could this be the next big thing for your business?
Let’s do it together. Contact us for expert advice.
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