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Hello and welcome to Digital Marketing Month in Review by Four Dots. This is our monthly column where we comb through some of the most relevant news and events that took place within the digital marketing landscape over the last month or so. Let’s see what the August 2021 edition brings us:    Twitter Improves the […]

Hello and welcome to Digital Marketing Month in Review by Four Dots. This is our monthly column where we comb through some of the most relevant news and events that took place within the digital marketing landscape over the last month or so. Let’s see what the “June 2021” edition brings us:  Google Page Experience […]

Four Dots is thrilled to announce that we have started offering SEO, PPC, Content, Analytics, and other digital marketing services to people and businesses of Australia. We are now officially entering the Australian market with the main goal to help both small businesses and large enterprises to grow and rule the online world. Since many […]

Not too many industries go through as many changes as digital marketing does. From niches like SEO, PPC, e-Commerce, and social media, to content-based marketing, all these specific environments and their business models depend on myriad variables. A huge part of this dynamic landscape is the Google search engine and the fact that its main […]

Let’s start with some interesting facts and stats. In 2019 alone, Google has accounted for 2.3 trillion inquiries performed across its search engine. Nearly 68% of the clicks that take place on the first page in the SERPs go to the first five organic results, while the results ranked 6 to 10 account for only […]

Updated: September 2020 Deciding whether to migrate to the HTTPS protocol has become a no-brainer. Back in 2017, with Google’s push for a more secure and performant web, which included some goodies such as search ranking boost for secure pages; we published a detailed, well-received guide on how to implement HTTPS on your website and […]