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Discover which PPC attribution model best suits your business goals. Compare last-click, first-click, linear, time decay, position-based, and data-driven models with our practical decision framework.

Struggling to scale your agency’s SEO offerings? Discover the 5 clear signs it’s time to consider a white label SEO partnership to expand capabilities and increase revenue.

Click to get my list of 2963 spam domains that clutter Ahrefs backlink reports. I created this filter during a late-night analysis session when I got tired of seeing fake referring domains. This solution takes 1 minute to set up – just copy my list, paste it into Ahrefs’ “Best Links” filter, and instantly get cleaner, more accurate backlink data. No more wading through automatic redirects and link spam when analyzing websites.

Deciding whether to migrate to the HTTPS protocol has become a no-brainer. Back in 2017, with Google’s push for a more secure and performant web, which included some goodies such as search ranking boost for secure pages; we published a detailed, well-received guide on how to implement HTTPS on your website and why you would want to do that.

What kind of promises are you getting from your SEO services provider? Are they claiming to be able to bring relevant targeted organic traffic to your site and improve your conversion rates and revenue, or are they just limiting themselves to improving your rankings for keywords they will choose themselves? As much as we would […]

Four Dots is thrilled to announce that we have started offering SEO, PPC, Content, Analytics, and other digital marketing services to people and businesses of Australia. We are now officially entering the Australian market with the main goal to help both small businesses and large enterprises to grow and rule the online world. Since many […]