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Achieving a digital transformation is imperative for most businesses. Especially for those which make their bread and butter online. There’s always a need for experimenting, optimizing processes and trying out new things. But unfortunately, most people still don’t really understand this. Not long ago, the MIT Sloan Management Review and Capgemini Consulting conducted a solid […]

Search engines are still major sources of traffic for most websites. Even though we live in a fast-paced world, where everything is constantly changing, one thing remains the same – investing in SEO still pays off. It’s something that every single person, brand and business which operates online should think about. In case you didn’t […]

Even though the Internet is full of articles that praise content marketing, recent research has shown that less than 6% of those who invest in this type of promotion feel they’re doing it right. With more resources than ever being poured into content marketing, it has become crystal clear to everyone that most people are […]

“WRITE AMAZING CONTENT!” – Almost every blog post about link building has some version of this sentence in it. It’s like they were all written by the same mad man who carries a bible-like SEO book around and screams random search engine optimization tips at people who walk by him on the street.

  “When the Grim Reaper comes to call, words fail – they’re just too small.” ― Dixie Lyle, To Die Fur   The Grim Reaper, a.k.a. Death, is probably one of the most recognizable figures of all time. Often depicted as a tall, pale, skeletal entity shrouded in a ragged, black, hooded cloak with a […]

For years now, I have been listening to numerous digital marketing experts preach about the end of written content as we know it. They think its days are pretty much numbered. Even though the entire Web is basically built on it, more than a few experts believe that sooner or later, video is going to […]