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One of the reasons that SEO is getting a bad reputation in some circles is that the terminology so casually used by providers of search engine optimization services is sometimes so obtuse and inscrutable that it might seem as an attempt to throw dust in the client’s eyes. On the other hand, no one can […]

What kind of promises are you getting from your SEO services provider? Are they claiming to be able to bring relevant traffic to your site, improve your conversion rates and revenue, or are they just limiting themselves to improving your rankings for keywords they will choose themselves? As much as we would like to condemn […]

Recently, the number of Four Dots website visitors reached 100k on the dot (or four), which made us revisit some of our main digital marketing tactics, take a closer look at some of our previous moves, and delve a bit deeper into what exactly helped us reach the 100k visitors mark. Digital marketing has always […]

It is not surprising that the recent boom in cryptocurrencies brought about a host of those wanting to exploit the confusion and unrealistic optimism surrounding this growing market. For a system that, at its very core (i.e. blockchain), relies on complete and absolute transparency, the crypto market is not always that transparent itself. Even those […]

“Nothing gold can stay” said the poet almost a whole century ago. Go figure.   Even if this means that Frost would have been insulted by the longevity his poem has achieved, obviously condemning itself by the standard it describes, he’d have to agree that just writing or publishing a poem isn’t worth quite as […]

Being a full service digital marketing agency, we are used to working with elusive data and fickle metrics. While we, for instance, know that getting a link on a relevant, authoritative site will work towards improving your metrics, quantifying its exact contribution is practically impossible, even after the fact.