Current online marketing strategies increasingly focus on building brand awareness through generating quality content and distributing it on relevant channels. However, sometimes even the most interesting stories pass unnoticed mostly due to the fact they never reach the right eyes. In this case, the right eyes are typically those of industry influencers who can make your word spread more rapidly
One way to help people find out about your company or website is to build relationships with names already well-known to your target audience. Yet to do this, you need to be unique, interesting, and, above all, you need to know how to identify the right people.This is where we jump in to do the time-consuming part for you.
Blogger outreach is one of the critical activities in website marketing, as it represents the path to not only generating quality external links but also building relevant contacts for the future. By connecting with thought leaders in your industry, you get more credibility among both your consumers and search engines.
That’s right. Signals from relevant sites make quite a difference in search, which is another reason they are valuable for your website. However, getting to the right blogger is not as easy as it may seem. This is why, as one of the top SEO experts from New York, Four Dots designed a set of services we might use to get you in front of the right eyes:
Research – identifying industry influencers and relevant contacts
Monitoring – getting to know the industry, the bloggers and the topics they like
Engagement – establishing a contact via the appropriate channel (mail, social networks, etc.)
Personalized communication – straightforward and compelling ideas rather than generic talk
In the age of mass personal and corporate blogging, it is getting more and more difficult to get your voice heard. Regardless of the industry you’re operating in, there are always persons, blogs or companies that have more influence on the targeted readership than everybody else. In some cases, a single mention on social media networks may translate into valuable leads. A single backlink – to a higher search position.
Therefore, the benefits are various and the opportunities are there too, but you need to identify the right ones. As implied, this does involve several steps that may take too much of your time.
I’ve had the pleasure of working with Radomir and his team for the past 12 months. From content curation to strategy, Four Dots’ expertise have shone through in all aspects of their work. With Crucial on the way up, it’s safe to say we’re very happy with the results.
Hendrik Kruizinga, Customer Experience Team Leader Crucial.com.au
"Their knowledge of SEO is really vast."
Dubravko Opasic"Their organization and their knowledge were impressive."
Igor Gasparevic"I appreciated their professionalism and straightforward approach."
Nenad Janjatovic"We have regular communication via Slack."
Tamara Dutina"Their proactive approach and above all expertise in SEO industry were impressive."
Zeljko Bosnjak"The amount and speed of delivered content, as well as their language and research skills, were impressive."
Natasa Djukanovic"Transparency, know-how and willingness to share knowledge and answer clients questions in detail."
Jovana Grubac"They always communicate clearly, deliver on time, and respond promptly."
Nemanja PuhaloFour Dots has delivered outstanding results month on month, without the work that Four Dots provides we would not be in business. Radomir and the team are always there to help, and provide prompt responses. Would recommend them!
Aaron Weller, Owner MissAmara.com.au
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