Four Dots

and Risk

Backlinks are the
backbone of your
online presence


Want to know how Google
sees it?


Where your brand is mentioned matters – not only to your visitors but also to Google’s crawlers. In fact, your website’s backlink profile is one of the metrics according to which Google defines the value of your website. This is why it is crucial that you know exactly when and how mentions of your brand appear online by doing regular backlink analysis.

Want to get rid of irrelevant
or spammy links?


Not all backlinks are created equal. Yet each and every one of them makes a difference for your online profile. This is why it is important to have only quality pages pointing to your content; having a lot of those is then just a matter of time and a little bit of strategy.


Backlink analysis is a process of examining the links that point to your website according to specific criteria. This includes multiple criteria that define if a backlink is a relevant one or if it may hurt your online reputation. A quality backlink is the one that points to the right content on your website from a relevant website in a natural way. To do a proper backlink analysis, therefore, you’ll need a review of:

  • All the links that point to your domain
  • All the unique domains your website is mentioned on
  • Anchor text
  • Anchor URLs
  • Page quality (keyword distribution and variance, page authority and page
    performance review)

Evaluation of all these makes it easy to identify risky or otherwise harmful backlinks that may be hurting your profile. Backlink risk assessment is a separate project that includes a list of domains from which a link to your website should be removed, as well as the suggestions for a proper replacement.

How this improves
your website’s performance

It is true that creating fresh and engaging content on regular basis is the most important factor of great search rankings, backlink structure is one of the signals Google considers when determining when to display your pages in search.
It may be important to note that in most cases webmasters are unable to control all the possible mentions of their brand. Yet, monitoring these activities is certainly a way that may help you improve your website’s performance. Early identification of low-quality links and immediate reaction to this discovery is one of the activities a professional may do for you.


We combine the power of advanced software solutions with our expertise and creativity to tell you exactly where the weak links (pun intended) are. Our honest advice to all our clients is to eliminate the unnecessary references in order to maintain the reputation.

Ready To Make The Move? Our Team Is
Ready When You Need It!

Tell us a little something about what you do, and we’ll start the research right away!


Four Dots Testimonials
  • I am very pleased with the campaign that Four Dots formulated for us. Apart from a significant increase in rankings and traffic, it was their level of involvement and versatility that really made an impression.

    Vladan Dobrenov, Founder

  • When we are talking about top tier SEO services, Four Dots is definitely taking the top spot. Fantastic team, great organisation and shiny results. We are always happy when we get a monthly report – simply astonishing.

    Nemanja Veselinovic, Founder

  • Four Dots has delivered outstanding results month on month, without the work that Four Dots provides we would not be in business. Radomir and the team are always there to help, and provide prompt responses. Would recommend them!

    Aaron Weller, Owner

  • Onsite modifications alone would make hiring Four Dots a worthwhile investment, but I was extremely satisfied with every aspect of our cooperation, from reporting to the direction in which they took our brand.

    Goran Radovanovic, Project manager Mobile Shop

  • With Four Dots, we rapidly obtained tangible results (Google first page) and we are very happy of their level of involvement in the project. Four Dots is the professional SEO Company we were looking for.

    Marko Sekulovic, Manager

  • I’ve had the pleasure of working with Radomir and his team for the past 12 months. From content curation to strategy, Four Dots’ expertise have shone through in all aspects of their work. With Crucial on the way up, it’s safe to say we’re very happy with the results.

    Hendrik Kruizinga, Customer Experience Team Leader


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