posted by Goran Tepsic
Where your brand is mentioned matters – not only to your visitors but also to Google’s crawlers. In fact, your website’s backlink profile is one of the metrics according to which Google defines the value of your website. This is why it is crucial that you know exactly when and how mentions of your brand appear online by doing regular backlink analysis.
Not all backlinks are created equal. Yet each and every one of them makes a difference for your online profile. This is why it is important to have only quality pages pointing to your content; having a lot of those is then just a matter of time and a little bit of strategy.
Backlink analysis is a process of examining the links that point to your website according to specific criteria. This includes multiple criteria that define if a backlink is a relevant one or if it may hurt your online reputation. A quality backlink is the one that points to the right content on your website from a relevant website in a natural way. To do a proper backlink analysis, therefore, you’ll need a review of:
Evaluation of all these makes it easy to identify risky or otherwise harmful backlinks that may be hurting your profile. Backlink risk assessment is a separate project that includes a list of domains from which a link to your website should be removed, as well as the suggestions for a proper replacement.
It is true that creating fresh and engaging content on regular basis is the most important factor of great search rankings, backlink structure is one of the signals Google considers when determining when to display your pages in search.
It may be important to note that in most cases webmasters are unable to control all the possible mentions of their brand. Yet, monitoring these activities is certainly a way that may help you improve your website’s performance. Early identification of low-quality links and immediate reaction to this discovery is one of the activities a professional may do for you.
Our New York SEO team combine the power of advanced software solutions with our expertise and creativity to tell you exactly where the weak links (pun intended) are. Our honest advice to all our clients is to eliminate the unnecessary references in order to maintain the reputation.
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