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Four Dots Blog


from the blog

5 Content Marketing KPIs You Should Keep an Eye on

Even though the Internet is full of articles that praise content marketing, recent research has shown that less than 6% of those who invest in this type of promotion feel they’re doing it right. With more resources than ever being poured into content marketing, it has become crystal clear to everyone that most people are […]

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Creating Content that Generates Links Like Crazy

“WRITE AMAZING CONTENT!” – Almost every blog post about link building has some version of this sentence in it. It’s like they were all written by the same mad man who carries a bible-like SEO book around and screams random search engine optimization tips at people who walk by him on the street.

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Text Will Always Be Important for Everyone Who Searches the Web

For years now, I have been listening to numerous digital marketing experts preach about the end of written content as we know it. They think its days are pretty much numbered. Even though the entire Web is basically built on it, more than a few experts believe that sooner or later, video is going to […]

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The Death of SEO: A Hypothesis

While some discuss if near the other graves Be room enough for this, and when a day Suits best for carrying the corpse away, With care about the banners, scarves and staves, And still the man hears all, and only craves He may not shame such tender love and stay. “Childe Roland to the Dark […]

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The “Shut Up and Take My Money” Content Strategy

A Guide to Creating Content Strategy that Influences Every Stage of Your Sales Funnel You know the meme: Perfect, isn’t it?! Regardless of what you do or sell online, one of your top business goals is always to attract this type of customer. Why is that? – Well, this is the archetype of an ideal […]

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2017 Content Marketing Calendar (Infographic + Template)

We felt bad about not getting you anything for Christmas, so here is our little present for you, our beloved reader! We’re just going to assume that you haven’t been naughty, and we got you a brand new Content Marketing Calendar. Here you’ll find an infographic of all notable events/campaigns, and a sign up form to receive […]

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