Cross-channel content optimization guide White Paper by Four Dots December, 2015 Download a full PDF version of this white paper here. Introduction The ability to produce relevant, quality content on a regular basis has always been a foundation of successful SEO and online marketing strategies. The constant flow of posts that deal with specific […]
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As the end of the year approaches, many online businesses are getting in a holiday mood and with a good reason. Christmas may be the time of the year when people are spending more time with their friends and families, but is also a period when online searches and sales are booming.
Over the last few years, we’ve been witnessing a mass shift to smart, mobile devices that seem to have taken the world by storm and significantly changed the ways we access online information. With the world forever available from our palms, our perceptions of information search, collaboration and communication will never be the same.
The digital marketing ecosystem has gone through quite a few notable transformations since its early boom several years ago. One of the key trends we’re seeing nowadays is a rapid rush towards meaningful, readable content that appeals to the largest portion of digital media users and that is gradually added to some other SEO-oriented activities.
The flutter of the tiny wings of the unleashed Hummingbird seems to be acting as a harbinger of dawning of a new era in the way we communicate with search engines.
With the introduction of Hummingbird Google is making an attempt at enabling its algorithm to better understand language. At the same time, SEOs are trying to understand how to speak more clearly to the new algorithm and help it recognize the wisdom of their recommendations.