These days, a lot of brands are adding content marketing to their existing marketing mix. They have finally figured out that this type of promotion can really influence their online exposure for the better. Creating various types of interesting images, how-to texts, case studies, white paper researches, guides, webinars, reviews and classic blog posts that serve […]
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A discerning reader has probably spotted the potential oxymoron in the very title of this post. Namely, if you’re a devotee of the theory that a natural link by definition is completely organic, the logical question to ask is: Is there a way to actually influence the generation of natural links other than by creating […]
Cross-channel content optimization guide White Paper by Four Dots December, 2015 Download a full PDF version of this white paper here. Introduction The ability to produce relevant, quality content on a regular basis has always been a foundation of successful SEO and online marketing strategies. The constant flow of posts that deal with specific […]
As the end of the year approaches, many online businesses are getting in a holiday mood and with a good reason. Christmas may be the time of the year when people are spending more time with their friends and families, but is also a period when online searches and sales are booming.
Over the last few years, we’ve been witnessing a mass shift to smart, mobile devices that seem to have taken the world by storm and significantly changed the ways we access online information. With the world forever available from our palms, our perceptions of information search, collaboration and communication will never be the same.
The digital marketing ecosystem has gone through quite a few notable transformations since its early boom several years ago. One of the key trends we’re seeing nowadays is a rapid rush towards meaningful, readable content that appeals to the largest portion of digital media users and that is gradually added to some other SEO-oriented activities.