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Four Dots has been providing digital marketing services for more than 6 years now. This has made us more than qualified and eager to share some of that knowledge with anyone interested in the subject matter, which is why we are proud to announce the opening of the Four Dots Academy.    The Academy will […]

For years now, I have been listening to numerous digital marketing experts preach about the end of written content as we know it. They think its days are pretty much numbered. Even though the entire Web is basically built on it, more than a few experts believe that sooner or later, video is going to […]

On Thursday, March 31st at 12PM ET, a group of online marketers, SEO pros and branding experts will be sharing their insights on reputation management under a #BrandME hashtag on Twitter. If you’re interested in the associated trends or want to get some practical tips for your personal or company brand, do save the date […]

The US presidential elections of 2016 continue to create a massive buzz online, enabling citizens to be more directly included in the hottest discussions. Online search, social networks and YouTube videos are booming with engagements and have become primary sources of real-time information on candidates and campaigns. To meet this increased demand for instant information […]

A discerning reader has probably spotted the potential oxymoron in the very title of this post. Namely, if you’re a devotee of the theory that a natural link by definition is completely organic, the logical question to ask is: Is there a way to actually influence the generation of natural links other than by creating […]

The much feared Mobilegeddon proved to be one of the more survivable -geddons out there, but it still brought about a major change in people’s approaches to mobile optimization. Even if you did end up on the wrong side of the update, it just doesn’t seem as appropriate to say you were “hit” by it […]