The Naming Wars of an Industry That Doesn’t Know What to Call Itself

Six acronyms. Two years. Zero consensus.

GEO. AIO. AEO. AIEO. AIVO. LLMO. Pick your poison. Every conference panel, every LinkedIn thought leader, every martech vendor has a favorite.

Ask five people at a marketing meetup what we call “that thing where you make sure AI mentions your brand.” You’ll get six different answers. And some fisticuffs.