Four Dots

New York • Belgrade • Hong Kong • Novi Sad • Sydney

The
New York SEO
Agency-as-a-Lab

WHERE NYC BRANDS GET UNFAIR TECHNOLOGICAL SEO ADVANTAGES

New York never sleeps.
Neither we do. Not until your SEO moat of technological advantages and SEO authority is ubreachable.

Four Dots

Engineering Your SEO
Dominance for
the AI Era

We are an independent premium SEO agency in NY with 14 years of expertise in crafting and executing bespoke multi-channel performance-driven SEO strategies.


Our team of 30 seasoned professionals specializes in transforming website visitors into leads and sales by integrating data tracking, SEO, AI visibility optimization and content marketing solutions to meet and exceed your business goals and maximize your search engine optimization ROI.

Agency-as-a-Lab Services

NYC SEO market is a fullblown battleground of expertise and specialized tools, so we evolved our agency into a lab for SEO innovations and solutions.

In the most vibrant and volatile SEO arena in the world, templtized approach and cookie-cutter service packages does't work. Each client business goals and competition require tailor-made strategies and unique SEO technical solutions.

Some of our technical solutions like like FAII.ai, Reportz.io, Base.me and TheTrustmaker.com get so good that now other agencies are licensing them.

HOW WE WORK

Our no-nonsense approach is not for every client. We don't do packages. We don't lock in ridiculous long "no-way-out" contracts.
Our Radical transparency towards client insists on proper data tracking and analytics implementation, daily measured SEO KPIs, clear deliverables and synchronized expectations.
Your business goals are unique, so should be your agency solutions.


From our SEO agency in NY we're engineering growth for 200+ global clients from the USA, Europe, Hong Kong and Australia. From the pre-launch SaaS startups, expanding e-comm platforms to enterprise-level international SEO challanges, we operate best where off-the-shelf strategies fail repeadetly.

TESTIMONIALS

Four Dots Testimonials
  • SEO + PPC

    SEO & PPC for Marketing & Advertising Firm

    White-label SEO partnership delivering results across four countries

    Client:Younited AgencyIndustry:Advertising & Marketing
    Timeline:June 2020 – OngoingBudget:$10,000 – $49,999
    Location:CroatiaCompany Size:11-50 Employees

    Verified Review on Clutch.co

    4.0
    Overall Score
    ★★★★☆
    4.5
    Quality
    5.0
    Schedule
    3.5
    Cost
    5.0
    Willing to Refer

    Their knowledge of SEO is really vast.

    DO

    Dubravko Opasic

    CEO, Younited Agency

    About the Client

    Younited Agency is a digital agency focused on fashion and cosmetics brands. They help their clients achieve e-commerce goals across multiple European markets, requiring scalable SEO and PPC execution capabilities.

    The Challenge

    Younited needed to increase SERP rankings for their clients and improve Google campaign effectiveness across four countries simultaneously. They required a white-label partner who could deliver consistent quality at scale.

    Why They Chose Four Dots

    Four Dots’ reputation in the market and their tailor-made approach to each brief made them the ideal white-label partner. Their ability to scale across multiple countries while maintaining quality was the deciding factor.

    What We Delivered

    • Comprehensive SEO audit
    • On-site and off-site optimization
    • Keyword research and strategy
    • Campaign structure for full marketing funnel
    • Multi-country execution

    Team Composition

    6 dedicated team members worked on this project:

    Account Director
    2 SEO Specialists
    2 PPC Specialists
    Analytics Expert

    Results Achieved

    Monthly ↑
    Organic Traffic Growth
    Page 1
    In Home Region
    4 Countries
    Brand Awareness Rising

    What Impressed Them Most

    Their knowledge of SEO is really vast and they are able to scale and deliver at a fast pace in four countries simultaneously.

    Area for Growth

    To be more proactive in PPC segment.

    Agency Looking for White-Label Partner?

    Let’s discuss how we can help your agency scale SEO and PPC services across multiple markets.

    Get Your Free Consultation

  • SEO + PPC + Social

    Social Media Marketing & Google Ads for Consumer Goods Firm

    Multi-market digital advertising for global home appliances brand

    Client:Beko GlobalIndustry:Consumer Goods / Appliances
    Timeline:Sep. 2019 – OngoingBudget:$10,000 – $49,999
    Location:Belgrade, SerbiaCompany Size:51-200 Employees

    Verified Review on Clutch.co

    5.0
    Overall Score
    ★★★★★
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer

    Their organization and their knowledge were impressive.

    IG

    Igor Gasparevic

    Marketing Specialist, Beko Global

    About the Client

    Beko is a global leader in white goods and home appliances. Their regional marketing team manages campaigns across the Balkans region, including Slovenia, Croatia, Bosnia and Herzegovina, and Montenegro.

    The Challenge

    Beko needed to increase sales across multiple Balkan markets through coordinated digital advertising campaigns. Each market had unique characteristics requiring localized strategies while maintaining brand consistency.

    Why They Chose Four Dots

    Four Dots was selected through a competitive pitch process. Their regional expertise and ability to manage multi-market campaigns from a single point of coordination was the deciding factor.

    What We Delivered

    • Social media advertising campaigns
    • Google advertising across multiple markets
    • Campaigns for Bosnia and Herzegovina
    • Campaigns for Slovenia
    • Performance reporting and optimization

    Results Achieved

    Multi-Market
    Campaign Success
    Excellent
    Reporting & Ideas
    Ongoing
    Partnership Since 2019

    What Impressed Them Most

    Their organization and their knowledge were impressive. They are very professional.

    Consumer Goods Company?

    Let’s discuss how we can help your brand drive sales across multiple markets through coordinated digital advertising.

    Get Your Free Consultation

  • SEO + Web Dev

    Web Development & SEO for Online Lifestyle Magazine

    Digital growth strategy for Serbian lifestyle media platform

    Client:Buro SerbiaIndustry:Media
    Timeline:Jan. 2019 – Aug. 2021Budget:$200,000 – $999,999
    Location:Belgrade, SerbiaCompany Size:1-10 Employees

    Verified Review on Clutch.co

    4.5
    Overall Score
    ★★★★☆
    4.5
    Quality
    4.5
    Schedule
    4.0
    Cost
    4.5
    Willing to Refer

    I appreciated their professionalism and straightforward approach.

    NJ

    Nenad Janjatovic

    Owner, Buro Serbia

    About the Client

    Buro Serbia is an online lifestyle magazine covering fashion, culture, and trends for the Serbian market. As a digital-first publication, their success depends entirely on their online presence and ability to attract and retain readers.

    The Challenge

    Buro Serbia needed to significantly increase site traffic and readership to grow their advertising revenue and establish themselves as a leading lifestyle publication in the region.

    What We Delivered

    • Comprehensive SEO initiatives
    • Web maintenance services
    • Technical optimization for media sites
    • Content strategy recommendations

    Results Achieved

    3x
    Increase in Readership
    Within
    One Year

    What Impressed Them Most

    I appreciated their professionalism and straightforward approach.

    Media Company?

    Let’s discuss how we can help your publication grow its readership through strategic SEO and web development.

    Get Your Free Consultation

  • SEO + PPC

    Digital Marketing for Cloud Tech Business

    B2B lead generation for international cloud technology company

    Client:SuperAdmins – IT4BizIndustry:Cloud Technology / IT Services
    Timeline:Jan. 2020 – OngoingBudget:Less than $10,000
    Location:Belgrade, SerbiaCompany Size:51-200 Employees

    Verified Review on Clutch.co

    4.5
    Overall Score
    ★★★★☆
    5.0
    Quality
    5.0
    Schedule
    3.5
    Cost
    4.5
    Willing to Refer

    We have regular communication via Slack.

    TD

    Tamara Dutina

    Marketing Manager, SuperAdmins – IT4Biz

    About the Client

    SuperAdmins – IT4Biz is an international company focused on public cloud technologies. Their expert teams provide cloud management and DevOps services to clients on 3 continents, helping businesses optimize their cloud infrastructure.

    The Challenge

    As a B2B company with a very specific target audience of cloud-focused enterprises, SuperAdmins needed to improve organic ranking, generate qualified leads, and increase conversions from their digital presence.

    The technical nature of their services meant they needed a marketing partner who understood cloud technology and could speak to their audience effectively.

    Why They Chose Four Dots

    Four Dots was known as one of the few agencies providing high-quality SEO and content services in the region. The partnership began in 2018 based on this reputation for excellence in technical B2B marketing.

    What We Delivered

    • Continuous link building campaigns
    • SEO-friendly content creation
    • Always-on PPC on Google, Facebook, and LinkedIn
    • Campaign optimization and performance tracking

    Team Composition

    Dedicated multi-disciplinary team:

    PPC Expert
    Content Team
    Link Building Team
    Account Manager

    Results Achieved

    Ongoing
    Improvement
    Customized
    Progress Reports
    Long-term
    Partnership Since 2018

    What Impressed Them Most

    The team’s versatile international experience in all the areas we’ve been cooperating on.

    Area for Growth

    Web development services were limited, so hard to say whether they would be a recommendation for more complex projects.

    B2B Tech Company?

    Let’s discuss how we can help your cloud technology business generate qualified leads through strategic digital marketing.

    Get Your Free Consultation

  • SEO

    SEO Services for International Tobacco Company

    Enterprise-level SEO strategy for global consumer goods corporation

    Client:Philip Morris InternationalIndustry:Tobacco / Consumer Goods
    Timeline:Jan. 2019 – OngoingBudget:$10,000 – $49,999
    Location:Belgrade, SerbiaCompany Size:10,001+ Employees

    Verified Review on Clutch.co

    5.0
    Overall Score
    ★★★★★
    5.0
    Quality
    4.5
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer

    Their proactive approach and above all expertise in SEO industry were impressive.

    ZB

    Zeljko Bosnjak

    Digital Marketing Manager, Philip Morris International

    About the Client

    Philip Morris International is one of the world’s largest tobacco companies, with operations in over 180 countries. The Digital Marketing Manager is responsible for overall digital strategy for the South-East European region.

    The Challenge

    The client needed to increase website visits by 30%, improve presence across all major search engines, and enhance overall UX/UI to better serve their regional audience.

    Operating at enterprise scale with strict regulatory requirements meant they needed a partner with both technical expertise and understanding of corporate processes.

    Why They Chose Four Dots

    Four Dots was selected through a competitive bidding process. Their combination of technical expertise, reasonable pricing, and proactive approach to SEO set them apart from other regional agencies.

    What We Delivered

    • Strategic link building campaigns
    • On-page optimization across all properties
    • Comprehensive audit every 2 months
    • UX audit every 6 months
    • Reportz implementation for real-time analytics

    Team Composition

    3 dedicated team members worked on this project:

    Account Manager
    Senior SEO Manager
    Analytics Specialist

    Results Achieved

    Significant ↑
    Increase in Visits
    Improved
    Website Performance
    Long-term
    Partnership Established

    What Impressed Them Most

    Their proactive approach and above all expertise in SEO industry were impressive. It’s very difficult to find good SEO agency in this part of Europe with reasonable prices.

    Area for Growth

    Should be more aggressive when client is not right.

    Enterprise SEO Needs?

    Let’s discuss how we can help your enterprise achieve its digital marketing goals with proven SEO strategies.

    Get Your Free Consultation

  • SEO + Content

    SEO Strategy & Content Writing for Site Domain Company

    5-year partnership delivering consistent organic growth for .me domain registry

    Client:Domain.meIndustry:Technology / Domain Registry
    Timeline:May 2015 – May 2020 (5 years)Budget:$50,000 – $199,999
    Location:Podgorica, MontenegroCompany Size:1-10 Employees

    Verified Review on Clutch.co

    5.0
    Overall Score
    ★★★★★
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer

    The amount and speed of delivered content, as well as their language and research skills, were impressive.

    ND

    Natasa Djukanovic

    CMO, Domain.me

    About the Client

    Domain.me is the registry of .me domain – Montenegro’s country code promoted globally as the perfect domain for personal branding. Their marketing strategy is heavily based on content and SEO to reach entrepreneurs, developers, and creatives worldwide.

    The Challenge

    Domain.me needed to rank well for personal domain-related searches and establish themselves as a trusted knowledge base in the domain industry.

    Competing in the domain registry space required consistent, high-quality content production and strategic link building to build authority over time.

    Why They Chose Four Dots

    The partnership started when Domain.me’s CMO met Four Dots’ CEO at a conference. What began as a test project evolved into a 5-year strategic partnership based on consistent results and reliable delivery.

    What We Delivered

    • SEO investigation for critical keywords
    • Technical, design, and content recommendations
    • Blog theme planning and content calendar
    • 4-8 articles per month for their blog
    • 4-8 pieces per month for link building
    • Annual SEO analysis and strategy adjustment

    Team Composition

    Dedicated team with content focus:

    Content Lead
    Multiple Writers
    Technical SEO Specialist
    Account Manager

    Results Achieved

    +20%
    Yearly Traffic Growth
    5 Years
    Successful Partnership
    Redesigned
    Website to Match SEO Rules

    What Impressed Them Most

    The amount and speed of delivered content, as well as their language and research skills, were impressive. Ideas, technical knowledge and being informed about tech changes, especially in SEO.

    Area for Growth

    As with every company you work with for a long time, it needs refreshment in terms of going back to the basics occasionally.

    Need Content at Scale?

    Let’s discuss how we can help your technology business build authority through strategic content.

    Get Your Free Consultation

  • SEO + PPC

    SEO & Google Ads Optimization for Pharmaceutical Firm

    Google Analytics setup and PPC strategy for Central European pharmaceutical brand

    Client:SalveoIndustry:Healthcare / Pharmaceutical
    Timeline:Oct. – Dec. 2019Budget:Less than $10,000
    Location:SerbiaCompany Size:51-200 Employees

    Verified Review on Clutch.co

    5.0
    Overall Score
    ★★★★★
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer

    Transparency, know-how and willingness to share knowledge and answer clients questions in detail.

    JG

    Jovana Grubac

    Digital Marketing Specialist, Salveo

    About the Client

    Salveo is a pharmaceutical company building trusted over-the-counter brands in Central and Eastern European markets since 2007. The company focuses on developing and marketing healthcare products across multiple regional markets.

    The Challenge

    Salveo needed comprehensive Google Ads optimization, proper Google Analytics setup across all their markets, and increased brand awareness for a new brand extension they were launching.

    Operating across multiple Central European markets meant they needed a partner who could handle the complexity of multi-market campaigns while maintaining consistent brand messaging.

    Why They Chose Four Dots

    Salveo selected Four Dots for their transparency, openness for sharing knowledge, proven expertise in pharmaceutical digital marketing, easy communication, and dedication to results – not just invoices.

    What We Delivered

    • Google Analytics account setup for all markets
    • Keyword, content, and competition analysis
    • PPC ad strategy and execution
    • Campaign monitoring and reporting

    Team Composition

    3 dedicated team members worked on this project:

    Account Manager
    Senior PPC Strategist
    Google Analytics Specialist

    Results Achieved

    Increased
    Brand Visibility
    Higher
    Website Traffic
    Successful
    Brand Extension Launch

    What Impressed Them Most

    Transparency, know-how and willingness to share knowledge and answer clients questions in detail. Also the willingness to share best practices and give us advice on future steps for better campaign results, remarketing…

    Healthcare Company?

    Let’s discuss how we can help your pharmaceutical business achieve its digital marketing goals.

    Get Your Free Consultation

  • SEO + PPC

    SEO & PPC Strategy for Cleaning & Coating Solutions Provider

    Go-to-market strategy and digital presence for automotive surface protection brand

    Client:Undrdog Surface SolutionsIndustry:Automotive
    Timeline:Jan. 2020 – OngoingBudget:$10,000 – $49,999
    Location:Frisco, Texas, USACompany Size:1-10 Employees

    Verified Review on Clutch.co

    4.5
    Overall Score
    ★★★★★
    4.5
    Quality
    5.0
    Schedule
    4.5
    Cost
    4.5
    Willing to Refer

    They always communicate clearly, deliver on time, and respond promptly.

    NP

    Nemanja Puhalo

    CMO, Undrdog Surface Solutions

    About the Client

    Undrdog produces and sells surface protection products in the shape of various cleaning and coating solutions for cars, boats, and furniture. Nemanja Puhalo runs marketing and technology at Undrdog from their base in Frisco, Texas.

    The Challenge

    Undrdog needed to launch a new line of products and create a comprehensive go-to-market strategy. SEO and PPC were integral parts of this strategy.

    The main goal was to introduce a new kind of product to the market that’s similar but different to the industry standard. Essentially, they were introducing a competing product and needed a strategic approach to search engine results and PPC campaigns to carve out their market position.

    Why They Chose Four Dots

    Four Dots was immediately at the top of their list as one of the best SEO and PPC companies in the region.

    The deciding factor: they needed a partner equally skilled in technical SEO, backlink creation, AND PPC – since all three work hand in hand when introducing a new product to market. Few agencies could deliver excellence across all three disciplines.

    What We Delivered

    • Market research and comprehensive search query analysis
    • Search intent analysis and strategy development for content creation and PPC
    • CRM integration with Facebook custom audiences to find lookalike customers
    • Complete PPC campaign architecture and management
    • Content strategy development and execution
    • Backlink portfolio development and authority building

    Team Composition

    5 dedicated team members worked on this project:

    Project Manager
    PPC Manager
    SEO Backlink Manager
    Designer
    Tracking & Analytics Expert

    Results Achieved

    Significant ↑
    Organic Traffic Growth
    Strong ROAS
    Return on Ad Spend
    Long-term
    Partnership Established

    What Impressed Them Most

    They care. That’s all I can say that will really matter to most other companies thinking about working with FourDots.

    Area for Growth

    We’d love it if they would be able to extend their service scope onto serious content creation.

    Launching a New Product Line?

    Let’s discuss how integrated SEO and PPC can accelerate your go-to-market strategy.

    Get Your Free Consultation

  • Cool, very professional and passionate team. What I like the most is proactive approach which is very important in industry like SEO.

    Zeljko Bosnjak Digital Consumer Engagement Manager Philip Morris International

  • I am very pleased with the campaign that Four Dots formulated for us. Apart from a significant increase in rankings and traffic, it was their level of involvement and versatility that really made an impression.

    Vladan Dobrenov, Founder ArtandCode.eu


SOME OF OUR CLIENTS

CocaCola Four Dots
Philip Morris International PMI Logo
PMI IQOS Logo
Brandingmag logo

CASE STUDY

AI Visibility
Visibility is no longer just about 10 blue links.

We prepare you for the AI transition.

Link Authority
Authority requires engineering, not just outreach.

We build assets that last.

Data Transparency
Your data should answer questions, not create them.

We provide radical transparency.

Advanced solutions for the advanced NYC SEO market. Let's make your webpage

a real force on the web:

What
sets us
apart?

We've navigated the NYC trenches from every angle.

Most SEO agencies in New York only know the agency side—pitches, deliverables, quarterly reports. We've also been the ones launching products, monitoring traffic at 2am during critical releases, and explaining to leadership why "traffic is up" didn't translate into revenue.

When we built Reportz.io, we learned what breaks when thousands of users depend on real-time accuracy. When Base.me scaled, we discovered which "best practices" collapse under NYC-level competition. When we developed FAII.ai for AI visibility, our team burned through months of dead ends before finding what actually moves the needle.

These platforms aren't side projects. They're battle-tested solutions born from our own market struggles—and the reason we can partner with New York clients who need an SEO agency that understands real operational risk.

We don't chase agency awards. We keep our clients happy.

Years tell a story.

In New York's volatile SEO landscape, where agency relationships average just 14 months, our clients stay 2.5+ years. Many are working with us for over five years. Our team mirrors that stability—most have been engineering results here longer than some competitor agencies have existed.



- Bespoke for New York. The complexity of this market—from Wall Street fintech to Brooklyn e-commerce—means templated SEO services in NY simply fail. We build custom strategies, not generic checklists.

- Agile engagements. The NYC business landscape moves fast. Our month-to-month model with 30-day notice means we earn your partnership every cycle through results, not contracts.

- Decision-grade visibility. Real-time dashboards show exactly how your investment performs—every ranking shift, every lead source, every dollar working. No waiting for quarterly reviews.

Four Dots
The
Numbers
That
Matter

- 14 Years operating as an SEO agency in NYC, navigating every algorithm update and market shift since 2011
- Trusted by Coca-Cola, Orange & PMI together with 200+ clients served globally from our New York operations, from early-stage startups to global enterprise SEO challenges
- 2.5+ Year average client tenure in a market where most NY agency relationships last barely over a year.

    In 2026, the battle for New York's organic traffic moves beyond traditional search.

    Ranking well isn't the endgame anymore. NYC buyers discover brands through AI recommendations, voice search, and answer engines. Your brand deserves a local NY SEO agency that's equiped, both with experience and proprietery tools to propell you to, and above your business goals.

    You're in
    the Right Place

    Contact our NYC office,
    schedule a quick video call with our head of SEO,
    and you'll have clarity on your next best move.

    After 14 years of dominating the toughest digital markets,
    carried by a veteran team and supported by proprietary technical solutions,
    we're know we can solve your SEO challenges.


    The
    insightlatest
    from the blog

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