How we delivered consistent growth for Serbia’s pioneering internet provider
| Client: | BeotelNet | Industry: | Telecom, Technology, ISP |
| Services: | PPC Management | ||
The Challenge
BeotelNet has been a pioneering force in Serbian telecommunications since 1996, when they became one of the country’s first ISPs. Nearly three decades later, they face a very different challenge: aggressive competition from larger telecom players with bigger budgets.
They needed to balance new user acquisition with existing customer retention across multiple service lines – home internet, office internet, cable TV, and web hosting – all while maintaining budget efficiency against competitors spending 10x more on advertising.
Month-over-Month Growth
Consistent 11% growth sustained over 6+ months
Competitive ISP market with aggressive pricing competition
Our Approach
We implemented a precision-targeted multi-platform strategy:
- Utilized both Google and Meta Ad networks for comprehensive market coverage
- Implemented different targeting groups with precise, narrow audience segmentation
- Created customized messaging for each customer segment and service line
- Developed responsive strategy to counter competitor campaigns in real-time
- Balanced acquisition vs retention budgets based on lifetime value analysis
Performance by Service Line
Growth across all four service categories
Cumulative Growth Over Campaign
Compounding 11% monthly growth trajectory
Campaign Results
Growth Sustainability
Consistent performance without the typical PPC plateau
Competing Against Bigger Budgets?
Let’s discuss how smart targeting beats brute-force spending.