Search engine optimization
builds the
compounding
asset.
Rankings. Authority.
Content that grows
in value every month.
Search happens everywhere now.
Google. ChatGPT. AI Overviews. Without a full service search engine marketing agency on your side, your competitors will always have an upper hand.
Four Dots
Where Search Engine
Marketing Meets
AI-Driven Discovery
We are an independent premium search marketing agency with 14 years of expertise in engineering integrated SEM strategies across organic, paid, and AI-based discovery channels.
Our team of 30 search engine marketing professionals specializes in transforming search visibility into leads and revenue by integrating SEO, Google Ads management, AI visibility optimization, and SERP intelligence to meet and exceed your business goals.
Agency-as-a-Lab
Approach to SEM
Modern search engine marketing intelligence demands more than rented tools and recycled playbooks. Buyers discover brands across Google organic results, paid ads, AI Overviews, ChatGPT recommendations, and Perplexity citations - all at once.
No off-the-shelf platform covers that entire surface. So we built what didn't exist. A suite of tools where each works as a standalone solution, but when integrated are more powerful than the sum of their parts. FAII.ai for AI visibility, Reportz.io for cross-channel SEM reporting, Base.me for link and content publishing management, and Dibz.me for opportunities prospecting - got to the level that other agencies now license them.
That's the difference between search engine marketing firms that consult and the agency-as-a-lab.
HOW WE WORK
Our no-nonsense approach is not for every client. We don't do cookie-cutter, one-size-fits-all strategies. We don't lock you into long “no-way-out” contracts.
Our radical transparency insists on proper data tracking and analytics implementation, defined KPIs and goals, clear deliverables and synchronized expectations across every search engine marketing channel.
Your business goals are unique, so should be your SEM strategy.
From our offices in New York, Belgrade, and Sydney we're engineering search dominance for 200+ global clients among which are Coca-Cola, PMI and Orange Telco. From pre-launch SaaS startups and scaling e-commerce platforms to enterprise-level international SEM challenges, we operate best where single-channel strategies fail repeatedly.
TESTIMONIALS
I’ve had the pleasure of working with Radomir and his team for the past 12 months. From content curation to strategy, Four Dots’ expertise have shone through in all aspects of their work. With Crucial on the way up, it’s safe to say we’re very happy with the results.
Hendrik Kruizinga, Customer Experience Team Leader Crucial.com.au
Read full testimonial →"Their knowledge of SEO is really vast."
Dubravko Opasic
CEO, Younited Agency
Read full testimonial →"Their organization and their knowledge were impressive."
Igor Gasparevic
Marketing Specialist, Beko Global
Read full testimonial →"I appreciated their professionalism and straightforward approach."
Nenad Janjatovic
Owner, Buro Serbia
Read full testimonial →"We have regular communication via Slack."
Tamara Dutina
Marketing Manager, SuperAdmins - IT4Biz
Read full testimonial →"Their proactive approach and above all expertise in SEO industry were impressive."
Zeljko Bosnjak
Digital Marketing Manager, Philip Morris International
Read full testimonial →"The amount and speed of delivered content, as well as their language and research skills, were impressive."
Natasa Djukanovic
CMO, Domain.me
Read full testimonial →"Transparency, know-how and willingness to share knowledge and answer clients questions in detail."
Jovana Grubac
Digital Marketing Specialist, Salveo
Read full testimonial →"They always communicate clearly, deliver on time, and respond promptly."
Nemanja Puhalo
CMO, Undrdog Surface Solutions
Read full testimonial →Four Dots has delivered outstanding results month on month, without the work that Four Dots provides we would not be in business. Radomir and the team are always there to help, and provide prompt responses. Would recommend them!
Aaron Weller, Owner MissAmara.com.au
Read full testimonial →
SOME OF OUR CLIENTS
Search engine optimization
Paid search captures demand right now.
Google Ads. Shopping. Remarketing. Revenue while your organic authority compounds.
AI platforms
now influence
purchase decisions.
ChatGPT, Perplexity, Gemini, and AI Overviews recommend brands. Your SEM strategy must include them.
Full-spectrum
SEM services.
Every channel
where your buyers
make decisions:
What
sets us
apart?
We've been both the agency and the product company.
Most search engine marketing companies only know the consulting side - pitches, deliverables, quarterly reports. We've also been the ones launching products, monitoring traffic at 2am during critical releases, and explaining to leadership why “traffic is up” didn't translate into revenue.
When we built Reportz.io, we learned what breaks when thousands of users depend on real-time accuracy. When Base.me scaled, we discovered which “best practices” collapse under real competitive pressure. When we developed FAII.ai for AI visibility, our team burned through months of dead ends before finding what actually moves the needle.
These platforms aren't side projects. They're battle-tested SEM tools born from our own market struggles - and the reason we partner well with clients who need search engine marketing consultants that understand real operational risk.
Latest addition to our toolbox is the Suprmind.ai, multi-AI orchestrator which enhances all other tools and our agency processes by providing crucial decision validation that even the most popular AI platforms like ChatGPT, Claude or Gemini cannot offer alone.
We don't chase agency awards. We keep our clients happy.
In a market where agency relationships average just 14 months, our clients stay 2.5+ years. Many have been with us for over five years. Our team mirrors that stability - most have been engineering search results longer than some competitor agencies have existed.
- Bespoke SEM strategies. The complexity of modern search - from fintech compliance to e-commerce scaling to healthcare restrictions - means templated search engine marketing services simply fail. We build custom strategies, not generic checklists.
- Agile engagements. Business moves fast. Our month-to-month model with 30-day notice means we earn your partnership every cycle through results, not contracts.
- Decision-grade visibility. Real-time dashboards show exactly how your investment performs - every ranking shift, every cost-per-click change, every lead source, every dollar working. No waiting for quarterly reviews.
The
Numbers
That
Matter
- 14 Years operating as an SEM agency, navigating every algorithm update, every Google Ads policy change, and every platform shift since 2011
- Trusted by Coca-Cola, Orange & PMI together with 200+ clients served globally from New York, Belgrade, and Sydney - from startups to enterprise SEM challenges
- 2.5+ Year average client tenure in a market where most agency relationships last barely over a year
In 2026, SEM covers more than ranking and bidding.
Buyers discover brands through AI recommendations, answer engines, voice search, and traditional results simultaneously. Your business deserves a search marketing agency equipped - both with experience and proprietary tools - to cover every surface where discovery happens.
Common Questions About Search Engine Marketing
What does a search engine marketing agency do?
An SEM agency manages your complete search presence across organic results (SEO), paid advertising (Google Ads, Microsoft Ads), and AI-driven discovery platforms like ChatGPT, Perplexity, and Google AI Overviews. The goal is unified visibility wherever your buyers search - not siloed channel management.
What is the difference between SEO and SEM?
SEO focuses specifically on organic rankings through technical optimization, content, and link building. SEM encompasses the full spectrum: SEO plus paid search advertising plus emerging channels like AI visibility optimization. A complete SEM strategy integrates all three into a single system.
How much do search engine marketing services cost?
SEM costs depend on scope, competition, and channels. SEO retainers typically range from $3,000-$15,000/month. PPC management fees run 10-20% of ad spend or flat monthly rates. AI visibility optimization adds $87-$749/month depending on scale. We build custom proposals based on your specific competitive landscape - no standardized packages.
How do you measure SEM ROI?
We track SEM performance through unified dashboards connecting organic traffic growth, paid conversion metrics (ROAS, CPA, conversion rate), AI visibility scores, and revenue attribution. Our Reportz.io platform connects all channels into real-time KPI dashboards so you see exactly how each search dollar performs.
You're in
the Right Place
Contact our A team, schedule a quick video call with our head of SEM, and you already started solving your main problem.
After 14 years of engineering search dominance across organic, paid, and AI channels,
backed by a veteran team and proprietary technical solutions,
we know we can solve your search marketing challenges.
The
insightlatest
from the blog
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