Four Dots

Percept: +165% Organic Clicks Through Steady Authority Building

A Case Study by Four Dots

B2B SEO

How a branding agency achieved sustainable growth over 14 months

Client:PerceptIndustry:Professional Services, B2B, Creative Agency
Services:Link Building, SEO Consulting
+165%
Monthly Clicks
Organic traffic
+150%
Top 3 Rankings
Key terms
+164%
Traffic Value
$5,369/month
14 mo
Campaign Duration
Sustained effort

The Challenge

Percept is an Australian branding agency serving B2B clients with creative and strategic services. Like many professional service firms, they relied heavily on referrals but wanted organic search to supplement their pipeline with qualified inbound leads.

The challenge? Professional services markets have long sales cycles, meaning visibility needs to be consistent over time. They also faced a competitive Australian agency landscape where established players had years of content and link equity built up.

Organic Traffic Growth

165% increase over 14 months – realistic, sustainable growth

This is what healthy SEO growth looks like on an already-functional site

Our Approach

We built a sustainable, long-term SEO foundation:

  • Implemented focused link building targeting business and creative industry publications
  • Provided ongoing SEO consultation for content optimization and site improvements
  • Developed strategy aligned with Percept’s brand positioning and thought leadership goals
  • Created sustainable approach designed for long-term organic growth, not quick wins
  • Focused on quality over quantity – building genuine authority in the branding space

Keyword Rankings Progress

150% improvement in top 3 positions

Traffic Value Growth

164% increase in monthly traffic value

Campaign Results

2,600
Monthly clicks achieved
+150%
Top 3 keyword improvement
$5,369
Monthly traffic value
14 mo
Sustained campaign

14-Month Growth Timeline

Traffic and value progression showing steady, sustainable gains

B2B Agency Looking for Sustainable Growth?

Let’s discuss how to build long-term organic visibility for your firm.

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