Hiring a link building agency is probably the most challenging of all SEO sub-branches. In most industries, highly specialized agencies are usually the smart way to go.
But in SEO, in particular, this can be a trap.
posted by Radomir Basta

This isn’t replacing your SEO. It’s opening territory you didn’t know existed. AI platforms are handling more search queries every month. The brands they recommend aren’t always the ones ranking on Google. You need visibility in this new channel.
Fresh territory. Zero legacy rankings. Everyone starts from the same position.
The brands AI platforms cite aren’t the ones that ranked on Google. Different signals matter now. Different optimization approaches work. The entire landscape reset when language models started answering questions directly – creating real opportunity for early movers.
Agency meets software company.
In our Agency-as-a-Lab approach, marketing strategy meets technical execution.
Four Dots started as a premium SEO agency in 2012. We built proprietary platforms – Base.me, Reportz.io, Dibz.me, TheTrustmaker.com – to solve workflow problems we encountered with clients. When AI changed search in 2023, we built FAII: the first complete system for AI visibility monitoring across 195+ countries.
13+ years delivering campaigns for Philip Morris International, Coca-Cola, Orange Telecom, and 200+ clients across three continents. Base.me changed how the industry manages link building. Reportz.io automated reporting for thousands. This same innovation pattern created FAII.
Our proprietary FAII platform monitors how AI systems perceive brands across Google AI Overviews, ChatGPT, Claude, Gemini, and Perplexity. Global coverage in 195+ countries. Any language. City-level precision. Complete workflow: Monitor – Analyze – Create – Publish – Amplify – Measure.
Our 30-person team combines seasoned digital strategists with engineers who build enterprise-scale systems. We don’t just run the SaaS platform. We built it. And we offer the underlying technology to agencies worldwide. When platforms change behavior, we adapt infrastructure the same day.
AI platforms learn from interaction patterns. Early citations compound into authority signals. The brands AI systems recommend today influence training data tomorrow. Waiting means watching competitors establish presence while the window closes. This isn’t theoretical. It’s happening now.
CEO Radomir Basta authored “The Good Book of SEO,” lectures at Belgrade’s Digital Communications Institute, speaks at regional conferences. Operational knowledge from running hundreds of campaigns – not marketing theory.
We don’t promise overnight results or guarantee specific rankings – AI recommendation systems don’t work that way.
What we offer: systematic visibility improvement through proven agency execution backed by proprietary technology. Our tools exist because we needed them for clients. Our approach works because we’ve tested it across hundreds of campaigns. We’re defining this category. Not following it.
AI SEO Services & Generative Engine Optimization
AI SEO (also called Generative Engine Optimization or GEO) focuses on making your brand discoverable to AI systems like ChatGPT, Claude, Google AI Overviews, Perplexity, and Gemini. Traditional SEO optimizes for search rankings. AI SEO works differently – it helps AI platforms understand your brand, trust your authority, and mention you when users ask questions. This requires specialized monitoring, content structured for language models, and systematic measurement of recommendation frequency.
FAII monitors how AI platforms perceive your brand across 195+ countries in any language with city-level precision. It identifies gaps where competitors appear in AI recommendations and you don’t. Then it creates content to close those gaps, publishes and amplifies it across channels, and measures improvement in 4-week cycles. Complete workflow: Monitor – Analyze – Create – Publish – Amplify – Measure.
We optimize for all major AI platforms: Google AI Overviews (formerly SGE), ChatGPT, Claude, Gemini, and Perplexity. Our FAII platform tracks brand mentions across these systems globally – identifying where your brand appears, where competitors dominate, and systematically improving your visibility across all platforms at once.
We built the infrastructure that defines AI SEO. We created FAII when existing tools couldn’t track AI visibility – same approach as when we created Base.me, Reportz.io, and Dibz.me for other challenges. We combine 13+ years of agency experience with technical development capability. We’re operators who use these systems daily for client campaigns – not consultants theorizing about AI.

I’ve had the pleasure of working with Radomir and his team for the past 12 months. From content curation to strategy, Four Dots’ expertise have shone through in all aspects of their work. With Crucial on the way up, it’s safe to say we’re very happy with the results.
Hendrik Kruizinga, Customer Experience Team Leader Crucial.com.au
"Their knowledge of SEO is really vast."
Dubravko Opasic"Their organization and their knowledge were impressive."
Igor Gasparevic"I appreciated their professionalism and straightforward approach."
Nenad Janjatovic"We have regular communication via Slack."
Tamara Dutina"Their proactive approach and above all expertise in SEO industry were impressive."
Zeljko Bosnjak"The amount and speed of delivered content, as well as their language and research skills, were impressive."
Natasa Djukanovic"Transparency, know-how and willingness to share knowledge and answer clients questions in detail."
Jovana Grubac"They always communicate clearly, deliver on time, and respond promptly."
Nemanja PuhaloFour Dots has delivered outstanding results month on month, without the work that Four Dots provides we would not be in business. Radomir and the team are always there to help, and provide prompt responses. Would recommend them!
Aaron Weller, Owner MissAmara.com.au
















latest
from the blog
Hiring a link building agency is probably the most challenging of all SEO sub-branches. In most industries, highly specialized agencies are usually the smart way to go.
But in SEO, in particular, this can be a trap.
posted by Radomir Basta
If you’re planning a migration, gearing up for a new site launch, or noticing brand exclusion from AI answers, the right technical audit at the right time prevents expensive traffic loss and accelerates results. Most teams run a single catch-all “SEO audit” too late – after redirects go live, after
(read more)posted by Radomir Basta
Click to get my list of 2963 spam domains that clutter Ahrefs backlink reports. I created this filter during a late-night analysis session when I got tired of seeing fake referring domains. This solution takes 1 minute to set up – just copy my list, paste it into Ahrefs’ “Best Links” filter, and instantly get cleaner, more accurate backlink data. No more wading through automatic redirects and link spam when analyzing websites.
(read more)posted by Radomir Basta