SEO Services for International Tobacco Company
Enterprise-level SEO strategy for global consumer goods corporation
| Client: | Philip Morris International | Industry: | Tobacco / Consumer Goods |
| Timeline: | Jan. 2019 – Ongoing | Budget: | $10,000 – $49,999 |
| Location: | Belgrade, Serbia | Company Size: | 10,001+ Employees |
Written by Clutch.co
Four Dots is working with an international tobacco company on SEO activities. They completed website audits and link building optimization. Reportz, a tool they developed, is used for analytics and stats.
Four Dots’s work has brought great results so far with increases in traffic and site performance. Thanks to project management and communication tools, the team communicates effectively. They stand out as a company because of their expertise and pricing.
Their proactive approach and above all expertise in SEO industry were impressive.
Zeljko Bosnjak
Digital Marketing Manager, Philip Morris International
About the Client
Philip Morris International is one of the world’s largest tobacco companies, with operations in over 180 countries. The Digital Marketing Manager is responsible for overall digital strategy for the South-East European region.
The Challenge
The client needed to increase website visits by 30%, improve presence across all major search engines, and enhance overall UX/UI to better serve their regional audience.
Operating at enterprise scale with strict regulatory requirements meant they needed a partner with both technical expertise and understanding of corporate processes.
Why They Chose Four Dots
Four Dots was selected through a competitive bidding process. Their combination of technical expertise, reasonable pricing, and proactive approach to SEO set them apart from other regional agencies.
What We Delivered
- Strategic link building campaigns
- On-page optimization across all properties
- Comprehensive audit every 2 months
- UX audit every 6 months
- Reportz implementation for real-time analytics
Team Composition
3 dedicated team members worked on this project:
Results Achieved
What Impressed Them Most
Their proactive approach and above all expertise in SEO industry were impressive. It’s very difficult to find good SEO agency in this part of Europe with reasonable prices.
Area for Growth
Should be more aggressive when client is not right.
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