Valvoline EU: Conquering European Markets from Zero
How we grew EU organic traffic by 1,367% in just 8 months while the US site dominated
| Client: | Valvoline | Industry: | Automotive, B2B, Manufacturing |
| Services: | Link Building, Content Creation, SEO Consulting | ||
The Challenge
Valvoline is a global leader in automotive lubricants, but their EU website was invisible in search while their US site dominated. They needed to establish European market presence without cannibalizing their existing US rankings.
The challenge was threefold: differentiate the EU site from the strong US presence, overcome poor organic performance history, and introduce products new to European markets requiring targeted awareness campaigns.
EU Organic Traffic Growth
Monthly visits increased from 2,400 to 35,200 in 8 months
Establishing EU market presence while US site maintained strong positions
Our Approach
We implemented a focused strategy targeting Valvoline’s three most crucial product groups:
- Targeted link-building campaigns focused on high-priority product categories
- Specialized content writing supporting landing page rankings through strategic internal linking
- Constant monitoring and analysis enabling timely strategy adjustments
- Ongoing SEO consultancy and best practice recommendations for the EU team
Before vs After Campaign
Key metrics transformation over the 8-month campaign
Backlink Acquisition
60,000 backlinks acquired organically over 8 months
Campaign Results
Growth Timeline
Traffic and keyword progression over the campaign
Expanding to New Markets?
Let’s discuss how we can establish your international SEO presence.