How we built a conversion engine for a health supplement launch
| Client: | CuraLife | Industry: | Healthcare, E-commerce, Supplements |
| Services: | Email Marketing Automation, PPC Management, GA4 Setup | ||
The Challenge
CuraLife was launching CuraLin, a natural food supplement for type 2 diabetes management. Entering the competitive health supplement market meant they needed more than just customer acquisition – they needed to build long-term relationships that drove repeat purchases and lifetime value.
The healthcare industry comes with specific advertising restrictions, limiting traditional marketing channels. Building trust was essential, but so was creating a scalable system that could nurture leads and customers without requiring manual intervention for every touchpoint.
Email Marketing ROI
711% return on email marketing investment
ROI calculated from direct email-attributed conversions
Our Approach
We built a comprehensive digital strategy combining acquisition and retention:
- Implemented Google and Facebook PPC campaigns for initial customer acquisition
- Set up fully automated email marketing platform with multiple campaign types
- Created abandoned purchase reminder flows to recover lost sales
- Developed lead generation sequences to nurture prospects to purchase
- Built loyalty program communications and reorder reminder campaigns
- Established customer support email flows for improved retention
Email Automation Performance
Breakdown by campaign type
Conversion Funnel
From inbound messages to conversions
Campaign Results
Growth Timeline
Building a valuable base of regular users
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