Network Plumbing: +1,000% Traffic Value in 6 Months
How focused link building transformed a Sydney plumber’s organic visibility
| Client: | Network Plumbing | Industry: | Home Services, Local Services, Plumbing |
| Services: | Keyword Research, Technical Audit, Link Building | ||
The Challenge
Network Plumbing is a Sydney-based plumbing business competing in one of Australia’s most saturated local service markets. With dozens of established competitors dominating local search results, they struggled to generate organic leads despite quality service delivery.
The business had minimal previous SEO investment, starting from a low visibility baseline. They needed quick, demonstrable results to justify marketing spend and compete against players who’d been building their online presence for years.
Traffic Value Growth
From $440 to $4,867 monthly equivalent value
Traffic value represents equivalent Google Ads spend for same visibility
Our Approach
We prioritized speed-to-results with a focused three-phase strategy:
- Performed comprehensive keyword research mapping service-based queries with local intent
- Conducted technical audit addressing on-page issues and site structure problems
- Once technical foundation was solid, allocated 100% of resources to link building
- Focused on local citations and relevant home services publications
- Built relationships with Sydney-based directories and trade publications
Monthly Clicks Growth
300% improvement in organic traffic
Before vs After
Key metrics comparison over 6 months
Campaign Results
Growth Timeline
Traffic and value progression over campaign
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