How we scaled multi-market PPC for a 100+ store fashion brand
| Client: | Regional Fashion Retailer (NDA) | Industry: | E-commerce, Fashion, Retail |
| Services: | PPC Management, GA4 Setup | ||
The Challenge
A leading regional high-street fashion retailer with over 100 physical stores across Serbia, Croatia, Bosnia and Herzegovina, and Montenegro needed to establish online dominance to match their retail leadership. They represent world-famous brands.
The complexity? Four distinct markets with different consumer behaviors, no Google Shopping availability in the region, and the need to achieve year-over-year growth within specific budget constraints. Seasonal fluctuations in fashion retail added another layer of planning required.
Conversion Value Growth
76% increase in overall conversion value
Year-over-year comparison across all four markets
Our Approach
We developed a sophisticated multi-market PPC strategy:
- Developed long-term Google Ads strategy analyzing seasonal fluctuations and market potential
- Implemented Search Ads for fashion brands, categories, and subcategories across all markets
- Created Dynamic Display Ads remarketing optimized for cross-selling and up-selling
- Set up advanced first-party data collection for precise audience targeting
- Built market-specific campaigns accounting for local consumer behavior differences
Key Metrics Improvement
Year-over-year performance gains
Efficiency Gains
Cost per transaction decreased while volume increased
Campaign Results
Performance Timeline
Transactions and efficiency over campaign period
Multi-Market E-commerce Brand?
Let’s discuss how to scale PPC across regions while improving efficiency.