SEO & PPC Strategy for Cleaning & Coating Solutions Provider
Go-to-market strategy and digital presence for automotive surface protection brand
| Client: | Undrdog Surface Solutions | Industry: | Automotive |
| Timeline: | Jan. 2020 – Ongoing | Budget: | $10,000 – $49,999 |
| Location: | Frisco, Texas, USA | Company Size: | 1-10 Employees |
They always communicate clearly, deliver on time, and respond promptly.
Nemanja Puhalo
CMO, Undrdog Surface Solutions
About the Client
Undrdog produces and sells surface protection products in the shape of various cleaning and coating solutions for cars, boats, and furniture. Nemanja Puhalo runs marketing and technology at Undrdog from their base in Frisco, Texas.
The Challenge
Undrdog needed to launch a new line of products and create a comprehensive go-to-market strategy. SEO and PPC were integral parts of this strategy.
The main goal was to introduce a new kind of product to the market that’s similar but different to the industry standard. Essentially, they were introducing a competing product and needed a strategic approach to search engine results and PPC campaigns to carve out their market position.
Why They Chose Four Dots
Four Dots was immediately at the top of their list as one of the best SEO and PPC companies in the region.
The deciding factor: they needed a partner equally skilled in technical SEO, backlink creation, AND PPC – since all three work hand in hand when introducing a new product to market. Few agencies could deliver excellence across all three disciplines.
What We Delivered
- Market research and comprehensive search query analysis
- Search intent analysis and strategy development for content creation and PPC
- CRM integration with Facebook custom audiences to find lookalike customers
- Complete PPC campaign architecture and management
- Content strategy development and execution
- Backlink portfolio development and authority building
Team Composition
5 dedicated team members worked on this project:
Results Achieved
What Impressed Them Most
They care. That’s all I can say that will really matter to most other companies thinking about working with FourDots.
Area for Growth
We’d love it if they would be able to extend their service scope onto serious content creation.
Launching a New Product Line?
Let’s discuss how integrated SEO and PPC can accelerate your go-to-market strategy.