How precision-targeted SEO and PPC drove qualified leads for vibration analysis services
| Client: | IVC Technologies | Industry: | B2B, Manufacturing, Industrial Services |
| Services: | Keyword Research, Content Creation, PPC Management, Link Building | ||
The Challenge
IVC Technologies is a leading U.S. provider of vibration analysis and condition monitoring services – an extremely niche B2B reliability market. Their clients are industrial facilities that need predictive maintenance to prevent costly equipment failures.
The challenge? Highly specialized services with limited general search demand, competing against large OEMs, distributors, and national service providers with bigger budgets. Their existing paid traffic was underperforming, and they needed a complete strategy overhaul to reach the right decision-makers.
Keyword Rankings Growth
315% improvement in top 3 positions
Focused on high-intent industrial service keywords
Our Approach
We built an integrated SEO and PPC strategy for precision targeting:
- Implemented service-specific and location-specific search campaigns
- Developed long-tail, high-intent keyword framework for niche industrial terms
- Applied strict negative keyword controls to eliminate wasted spend
- Created smart remarketing for non-converting visitors
- Implemented persona-focused targeting aligned with the industrial buyer journey
- Built authority through relevant industrial and engineering publications
Conversion Growth
210% increase in total conversions (paid + organic)
Authority Building
Referring domains grew 3X through targeted outreach
Campaign Results
Integrated Performance Timeline
SEO and PPC working together over campaign period
Niche B2B Industrial Company?
Let’s discuss how to reach the right decision-makers in your specialized market.