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The year 2020 surely was a weird one in every possible way, not just within the realm of digital marketing.  We had a global outbreak of the coronavirus; pandemic induced changes across almost all industries; celebrities yet again embarrassed themselves by creating a feel-good social-signaling-packed video in which they attempt to sing the chaos away; […]

Let’s start with some interesting facts and stats. In 2019 alone, Google has accounted for 2.3 trillion inquiries performed across its search engine. Nearly 68% of the clicks that take place on the first page in the SERPs go to the first five organic results, while the results ranked 6 to 10 account for only […]

September 28th, 2020

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Updated: September 2020 Deciding whether to migrate to the HTTPS protocol has become a no-brainer. Back in 2017, with Google’s push for a more secure and performant web, which included some goodies such as search ranking boost for secure pages; we published a detailed, well-received guide on how to implement HTTPS on your website and […]

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