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Not too many industries go through as many changes as digital marketing does. From niches like SEO, PPC, e-Commerce, and social media, to content-based marketing, all these specific environments and their business models depend on myriad variables. A huge part of this dynamic landscape is the Google search engine and the fact that its main […]

Google Webmaster Office-Hours Hangout is a way for webmasters and SEO enthusiasts to get search-related questions answered by one of Google’s very own Webmaster Trends Analysts – John Mueller. If you have a question – you can ask it, too! Sometimes the reasoning behind John’s answer is very simple and pretty much expected, but every […]

We have endeavored in this Ghostly little article, to raise the Ghosts of Google updates, which shall not put our readers out of humor with themselves, with each other, with the season, with us. May it haunt their digital strategies pleasantly, and no one wish to lay it. Their faithful Friends and Experts, F.D. December, […]

At a recent SMX Israel, Google’s Webmaster trends analyst, Gary Illyes announced that the next Penguin update will come before the year’s end and that it should enable the already impressively capable algorithm to run continuously and work in real-time. The unrolling date for Penguin 4.2 has since been pushed to an unspecified time next […]

Google’s upcoming mobile-friendly update that will start reshaping mobile search ecosystem as of April 21st has been a hot topic in the SEO circles for several weeks now. Although building a mobile website has been an imperative for webmasters over the last few years, a great number of websites still performs quite poorly on smartphones […]