Not too many industries go through as many changes as digital marketing does. From niches like SEO, PPC, e-Commerce, and social media, to content-based marketing, all these specific environments and their business models depend on myriad variables. A huge part of this dynamic landscape is the Google search engine and the fact that its main […]
THE
INSIGHT
latest
from the blog
Google Webmaster Office-Hours Hangout is a way for SEOs all around the world to get search-related questions answered by one of Google’s very own Webmaster Trends Analysts – John Mueller. If you haven’t had the time to participate in the hangout live or catch it on YouTube later on, don’t worry – we’ve got you […]
Google Webmaster Office-Hours Hangout is a way for webmasters and SEO enthusiasts to get search-related questions answered by one of Google’s very own Webmaster Trends Analysts – John Mueller. If you have a question – you can ask it, too! Sometimes the reasoning behind John’s answer is very simple and pretty much expected, but every […]
The US presidential elections of 2016 continue to create a massive buzz online, enabling citizens to be more directly included in the hottest discussions. Online search, social networks and YouTube videos are booming with engagements and have become primary sources of real-time information on candidates and campaigns. To meet this increased demand for instant information […]
Google have been exploring the field of artificial intelligence for several years now, constantly improving the ways machines work for people. Recently, the company decided to share their intelligent resources with the world and move the boundaries of the research done in the field. Namely, on November 9th, the web magnate decided to open-source their […]
Eager to escape the apparently all too narrow confines of the screens of our smartphones, smartwatches, desktops, laptops and tablets, Google recently started dipping their toes into the waters of digital out-of-home (DOOH) advertising. The goal behind the project is to expand the use of Google’s DoubleClick functionality and enable people to programmatically order billboard […]