Four Dots
Four Dots Blog


from the blog



Quality client reporting is critical for customer satisfaction and retention. It’s the only thing that can ensure successful communication between all involved parties and shine a light on what has been done so far and what needs to be done in order to improve a client’s business on numerous different levels. These concise, data-driven documents […]

February 9th, 2017

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ctr lion 1

As a person who makes his bread and butter online, I see the Internet and digital marketing as a great, big jungle. But not just any jungle – a very, very vicious one. Big cats rule the land here. They’re everywhere, and they’re hungry! If you don’t understand how to make the most out of […]


Content Strategy

Content strategy is a relatively new term, even though the process, or more accurately, the different, multidisciplinary processes it describes have been around for a while now. Primarily it is about making your content engaging, relevant, easy to find, appropriate both for the demographics you are catering to and for getting your message across, as […]