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December 29th, 2020

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CATEGORY

SEO
Illustration representing Google Search Algorithm Updates in 2020.

Not too many industries go through as many changes as digital marketing does. From niches like SEO, PPC, e-Commerce, and social media, to content-based marketing, all these specific environments and their business models depend on myriad variables. A huge part of this dynamic landscape is the Google search engine and the fact that its main […]

CATEGORY

SEO
Illustration of analytics on a computer screen with social media icons.

When Google Chrome appeared back in 2008, the browsing game was changed forever. Especially when Chrome blessed its users with extensions. These convenient plugins helped users to improve their efficiency, productivity, and the overall browsing experience. Google Chrome is the most popular browser today, and people use it for many different purposes like social media, […]

CATEGORY

Content Strategy
Team collaborating on content strategy with laptops and notes.

Today, content strategy is one of the crucial aspects of every successful site or digital marketing business. Without it, creating engaging, relevant, and easy to find content that is appropriate both for the demographics you are catering to and for search engines, would be complicated and almost impossible. The duties of a content strategist are […]

CATEGORY

News
Reportz tool for creating insightful marketing reports by Four Dots.

Quality client reporting is critical for customer satisfaction and retention. It’s the only thing that can ensure successful communication between all involved parties and shine a light on what has been done so far and what needs to be done in order to improve a client’s business on numerous different levels. These concise, data-driven documents […]

February 9th, 2017

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CATEGORY

PPC
Illustration of a lion wearing a CTR crown in a digital jungle.

As a person who makes his bread and butter online, I see the Internet and digital marketing as a great, big jungle. But not just any jungle – a very, very vicious one. Big cats rule the land here. They’re everywhere, and they’re hungry! If you don’t understand how to make the most out of […]