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Today, content strategy is one of the crucial aspects of every successful site or digital marketing business. Without it, creating engaging, relevant, and easy to find content that is appropriate both for the demographics you are catering to and for search engines, would be complicated and almost impossible. The duties of a content strategist are […]

If you ever did or read something remotely related to search engine optimization or digital marketing, you definitely came across the famous phrase – content is king. This is now considered to be a rather old saying, but if you are a beginner, you should know that content still rules the SEO kingdom. In other […]

Recently, the number of Four Dots website visitors reached 100k on the dot (or four), which made us revisit some of our main digital marketing tactics, take a closer look at some of our previous moves, and delve a bit deeper into what exactly helped us reach the 100k visitors mark. Digital marketing has always […]

Even though the Internet is full of articles that praise content marketing, recent research has shown that less than 6% of those who invest in this type of promotion feel they’re doing it right. With more resources than ever being poured into content marketing, it has become crystal clear to everyone that most people are […]

“WRITE AMAZING CONTENT!” – Almost every blog post about link building has some version of this sentence in it. It’s like they were all written by the same mad man who carries a bible-like SEO book around and screams random search engine optimization tips at people who walk by him on the street.

The process of production and implementation of content is reversed completely. Therefore, your strategy for development needs to match not just the needs of an account that you are targeting, but also the content consumption cycle of the members of one particular account.