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Content marketing is everywhere today. Thanks to the success that a couple of brands experienced within this field, a lot of companies have started to allocate significant chunks of their budget into content marketing. They have finally figured out that by producing and publishing different types of blog posts, webinars, images, infographics, videos, newsletters, case […]

These days, a lot of brands are adding content marketing to their existing marketing mix. They have finally figured out that this type of promotion can really influence their online exposure for the better. Creating various types of interesting images, how-to texts, case studies, white paper researches, guides, webinars, reviews and classic blog posts that serve […]

  While the anticipation of Mobilegeddon was accompanied with roughly as much ruckus and chaos as the name promised, its actual unfolding wasn’t quite as sky rending as expected. Optimizing for mobile search results has already been a popular subject, and the update really pushed it into the spotlight for a while. However, even with […]

Creating valuable content and distributing it across targeted channels has long become one of the golden rules of SEO. Unsurprisingly, businesses both large and small have started taking content production more seriously, replacing generic link building practices with clever inbound marketing practices. Looking at the current industry trends, the numbers definitely speak in favor of […]

Over the last few years, we’ve been witnessing a mass shift to smart, mobile devices that seem to have taken the world by storm and significantly changed the ways we access online information. With the world forever available from our palms, our perceptions of information search, collaboration and communication will never be the same.

The digital marketing ecosystem has gone through quite a few notable transformations since its early boom several years ago. One of the key trends we’re seeing nowadays is a rapid rush towards meaningful, readable content that appeals to the largest portion of digital media users and that is gradually added to some other SEO-oriented activities.