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Digital Marketing Week in Review | Four Dots

Welcome to another episode of Digital Marketing Week in Review by Four Dots, our weekly category where we go over some of the most interesting industry-related events and topics that took place over the last seven days or so.  In our February 2020 Week 2 edition, you can read about the following events:  Google Chrome […]

November 6th, 2015

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digital out-of-home (DOOH)

Eager to escape the apparently all too narrow confines of the screens of our smartphones, smartwatches, desktops, laptops and tablets, Google recently started dipping their toes into the waters of digital out-of-home (DOOH) advertising. The goal behind the project is to expand the use of Google’s DoubleClick functionality and enable people to programmatically order billboard […]