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November 6th, 2015

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digital out-of-home (DOOH)

Eager to escape the apparently all too narrow confines of the screens of our smartphones, smartwatches, desktops, laptops and tablets, Google recently started dipping their toes into the waters of digital out-of-home (DOOH) advertising. The goal behind the project is to expand the use of Google’s DoubleClick functionality and enable people to programmatically order billboard […]