We have endeavored in this Ghostly little article, to raise the Ghosts of Google updates, which shall not put our readers out of humor with themselves, with each other, with the season, with us. May it haunt their digital strategies pleasantly, and no one wish to lay it. Their faithful Friends and Experts, F.D. December, […]
from the blog
With the introduction of Hummingbird Google is making an attempt at enabling its algorithm to better understand language. At the same time, SEOs are trying to understand how to speak more clearly to the new algorithm and help it recognize the wisdom of their recommendations.
At a celebration of their 15th birthday, on September 26, Google announced their new algorithm, Hummingbird. Notice how we didn’t say “algorithm update”. This is because this new fowl in the Google’s menagerie isn’t just a more or less substantial change to their existing algorithm, like Panda or Penguin were, but instead a drastic revamping […]