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Digital Marketing Week in Review | Four Dots

Hello and welcome to another edition of Digital Marketing Week in Review by Four Dots – our weekly column where we comb through some of the most relevant news and events that took place within the digital marketing world over the last 7 days or so. Let’s see what “May 2020: Week 3” edition brings:    […]

October 28th, 2015

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google rankbrain

Google’s Hummingbird algorithm recently got what seems to be a natural extension to its functionality, almost uncomfortably literally personified in a machine learning system dubbed RankBrain. The system appears to rely on thought vectors and ability to make its own connection between entities based on huge sets of analyzed data. Quite typically for Google, all […]

September 18th, 2015

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A well known phrase in the world of inbound marketing, Content is King, can backfire in the face of SEO agencies worldwide yet again. The current algorithm update, Panda 4.2, is going to put our content and strategies to the test once more. Since Panda is rolling out very slowly and through unpredictable ways – […]

October 12th, 2013

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SEO

At a celebration of their 15th birthday, on September 26, Google announced their new algorithm, Hummingbird. Notice how we didn’t say “algorithm update”. This is because this new fowl in the Google’s menagerie isn’t just a more or less substantial change to their existing algorithm, like Panda or Penguin were, but instead a drastic revamping […]