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December 29th, 2020
posted by Radomir Basta to digital marketing, Google, Google Algorithm Update, SEO
Not too many industries go through as many changes as digital marketing does. From niches like SEO, PPC, e-Commerce, and social media, to content-based marketing, all these specific environments and their business models depend on myriad variables. A huge part of this dynamic landscape is the Google search engine and the fact that its main […]
November 2nd, 2020
posted by Radomir Basta to agency growth, client acquisition, cost optimization, SEO, White Label Services
Let’s start with some interesting facts and stats. In 2019 alone, Google has accounted for 2.3 trillion inquiries performed across its search engine. Nearly 68% of the clicks that take place on the first page in the SERPs go to the first five organic results, while the results ranked 6 to 10 account for only […]
Updated: September 2020 Deciding whether to migrate to the HTTPS protocol has become a no-brainer. Back in 2017, with Google’s push for a more secure and performant web, which included some goodies such as search ranking boost for secure pages; we published a detailed, well-received guide on how to implement HTTPS on your website and […]
September 17th, 2020
posted by Radomir Basta to Bing, digital marketing, Google, SEO, TikTok, YouTube
Hello and welcome to another edition of Digital Marketing Week in Review by Four Dots – our weekly column where we comb through some of the most relevant news and events that took place within the digital marketing landscape over the last week or so. Let’s see what “September 2020: Week 3” edition brings us: […]
One way or another, the COVID-19 pandemic has impacted just about every industry over the past months. The stock market plummeted, the price of gold and oil fell dramatically during the initial weeks, and with people either losing their jobs or being forced to work remotely, the global economy has been scarred deeply. Much like […]
December 9th, 2019
posted by Radomir Basta to Chrome Extensions, content, digital marketing, Extensions, Google Chrome, SEO
When Google Chrome appeared back in 2008, the browsing game was changed forever. Especially when Chrome blessed its users with extensions. These convenient plugins helped users to improve their efficiency, productivity, and the overall browsing experience. Google Chrome is the most popular browser today, and people use it for many different purposes like social media, […]
