Much like most other website marketing strategies, SEO is a process rather than a set of rules. This is especially true in recent years when most marketers have started focusing on content value rather than the number of backlinks. With SEO past its infancy phase, creativity and research are the main determinants of successful online […]
from the blog
We know that Christmas is the busiest time of the year, for SEOs and business owners alike. That’s why, in order to make your lives just a bit easier, and perhaps to allow you to not only buy the presents for your family but actually spend some time with them as well, we decided to […]
With another year of accelerated digital development behind, the search ecosystem hardly resembles what it used to be only a couple of years ago. Looking back at its initial stages, one can easily identify the major updates that defined how webmasters should approach the practice in the years to come.
Panic in the SEO ranks, is guest blogging dead? Matt Cutts, head of Google’s webspam team, has been quite vocal in the past about his and Google’s displeasure with spammy guest posts before, but in his latest post on the subject he created something of a panic in SEO ranks by suggesting that the search […]
You’ve probably heard about terms “white hat” and “black hat” in SEO. This article is meant to give you a clearer picture of what they mean and what exactly they can provide you with. Basically, black hat refers to practices which are not acceptable by search engines, and are sometimes unethical, or even illegal, while […]
At a celebration of their 15th birthday, on September 26, Google announced their new algorithm, Hummingbird. Notice how we didn’t say “algorithm update”. This is because this new fowl in the Google’s menagerie isn’t just a more or less substantial change to their existing algorithm, like Panda or Penguin were, but instead a drastic revamping […]