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Four Dots Blog


from the blog

January 19th, 2015

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“SEO is a field that changes over time, and the most successful SEOs embrace change and turn it into an opportunity.” The 2010 quote by Matt Cutts was an early implication of the extent to which the search ecosystem was bound to change over the next few years.

January 12th, 2015

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Much like most other website marketing strategies, SEO is a process rather than a set of rules. This is especially true in recent years when most marketers have started focusing on content value rather than the number of backlinks. With SEO past its infancy phase, creativity and research are the main determinants of successful online […]

December 30th, 2014

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With another year of accelerated digital development behind, the search ecosystem hardly resembles what it used to be only a couple of years ago. Looking back at its initial stages, one can easily identify the major updates that defined how webmasters should approach the practice in the years to come.

October 15th, 2013

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You’ve probably heard about terms “white hat” and “black hat” in SEO. This article is meant to give you a clearer picture of what they mean and what exactly they can provide you with. Basically, black hat refers to practices which are not acceptable by search engines, and are sometimes unethical, or even illegal, while […]