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A Guide to Creating Content Strategy that Influences Every Stage of Your Sales Funnel You know the meme: Perfect, isn’t it?! Regardless of what you do or sell online, one of your top business goals is always to attract this type of customer. Why is that? – Well, this is the archetype of an ideal […]
We felt bad about not getting you anything for Christmas, so here is our little present for you, our beloved reader! We’re just going to assume that you haven’t been naughty, and we got you a brand new Content Marketing Calendar. Here you’ll find an infographic of all notable events/campaigns, and a sign up form to receive […]
November 29th, 2016
posted by Nataša Bajić to Account Based Marketing, B2B, content marketing, content strategy
As one of the latest trends in the world of digital marketing, ABM is triggering a lot of confusion and even controversy among experts and stakeholders. This technique is already proven to be highly beneficial for enterprises and large corporations, and now we are witnessing an increase in demand for this particular method of marketing […]
August 29th, 2016
posted by Goran Bogunović to clickbait, Content Marketing Trends, content strategy
Clickbait is all our fault. Media companies, news sites and basically the entire Internet have been reduced to clickbait titles like “19 flavoured mojitos you never knew you needed.” Hollow articles without any substance that exist only to show you ads on your journey to see that youtube clip of the chewbacca mom. But the […]
Content marketing is everywhere today. Thanks to the success that a couple of brands experienced within this field, a lot of companies have started to allocate significant chunks of their budget into content marketing. They have finally figured out that by producing and publishing different types of blog posts, webinars, images, infographics, videos, newsletters, case […]
Content marketing this, content marketing that – everywhere you turn, marketers are continually praising this technique. They cannot restrain themselves from talking about the importance of adding content marketing to your overall marketing arsenal. It’s no secret that content is peaking right now. Everybody is doing it. These days, every type of brand, regardless of […]
