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Being a full service digital marketing agency, we are used to working with elusive data and fickle metrics. While we, for instance, know that getting a link on a relevant, authoritative site will work towards improving your metrics, quantifying its exact contribution is practically impossible, even after the fact.

Updated: January 2018 Deciding whether to migrate to HTTPS protocol has become a no-brainer. In 2017, with Google’s push for a more secure and performant web, which included some goodies such as search ranking boost for secure pages; we published a detailed, well-received guide on how to implement HTTPS on your website and why would […]

Even though SEO has been around for decades now, it’s still a complex subject for most people. For those who don’t really understand how Google works, SEO is nothing short of wizardry. It’s like a magical book of spells that specific people know how to use to trick the world’s most popular search engine into […]

Four Dots is thrilled to announce that we have partnered with some amazing people and that, together, we have started offering our SEO, PPC, Content and Web Design services to fine people and businesses of Hong Kong, under one goal, promise and name – Elevate Digital. Four Dots remains as accessible and excited to help […]

Quality client reporting is critical for customer satisfaction and retention. It’s the only thing that can ensure successful communication between all involved parties and shine a light on what has been done so far and what needs to be done in order to improve a client’s business on numerous different levels. These concise, data-driven documents […]

SEO is a complex game that can turn your life upside down overnight. It doesn’t really matter how diligently you work on your brand and traffic online – your site could still end up in the gutter.  And by the gutter, I mean Page 2 of Google’s search results, which is basically a ghost town […]