THE
INSIGHT

latest
from the blog

Hiring a link building agency is probably the most challenging of all SEO sub-branches. In most industries, highly specialized agencies are usually the smart way to go.
But in SEO, in particular, this can be a trap.

GEO. AIO. AEO. AIEO. AIVO. LLMO. Pick your poison. Every conference panel, every LinkedIn thought leader, every martech vendor has a favorite.

Ask five people at a marketing meetup what we call “that thing where you make sure AI mentions your brand.” You’ll get six different answers. And some fisticuffs.

AI surfaces now decide who gets cited – even when users never click. Search engines and AI assistants surface answers directly, leaving traditional websites invisible. Early movers are locking in category authority while competitors wait on the sidelines.

Enterprise leaders face a split reality. Traditional keyword search still drives qualified traffic, while conversational AI systems now surface answers before users reach your site. Running only one channel leaves demand on the table.

If you’re planning a migration, gearing up for a new site launch, or noticing brand exclusion from AI answers, the right technical audit at the right time prevents expensive traffic loss and accelerates results. Most teams run a single catch-all “SEO audit” too late – after redirects go live, after

Discover which PPC attribution model best suits your business goals. Compare last-click, first-click, linear, time decay, position-based, and data-driven models with our practical decision framework.