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Cross-channel content optimization guide   White Paper by Four Dots December, 2015 Download a full PDF version of this white paper here. Introduction The ability to produce relevant, quality content on a regular basis has always been a foundation of successful SEO and online marketing strategies. The constant flow of posts that deal with specific […]

At a recent SMX Israel, Google’s Webmaster trends analyst, Gary Illyes announced that the next Penguin update will come before the year’s end and that it should enable the already impressively capable algorithm to run continuously and work in real-time. The unrolling date for Penguin 4.2 has since been pushed to an unspecified time next […]

Google have been exploring the field of artificial intelligence for several years now, constantly improving the ways machines work for people. Recently, the company decided to share their intelligent resources with the world and move the boundaries of the research done in the field. Namely, on November 9th, the web magnate decided to open-source their […]

Eager to escape the apparently all too narrow confines of the screens of our smartphones, smartwatches, desktops, laptops and tablets, Google recently started dipping their toes into the waters of digital out-of-home (DOOH) advertising. The goal behind the project is to expand the use of Google’s DoubleClick functionality and enable people to programmatically order billboard […]

Google’s Hummingbird algorithm recently got what seems to be a natural extension to its functionality, almost uncomfortably literally personified in a machine learning system dubbed RankBrain. The system appears to rely on thought vectors and ability to make its own connection between entities based on huge sets of analyzed data. Quite typically for Google, all […]

A well known phrase in the world of inbound marketing, Content is King, can backfire in the face of SEO agencies worldwide yet again. The current algorithm update, Panda 4.2, is going to put our content and strategies to the test once more. Since Panda is rolling out very slowly and through unpredictable ways – […]