THE
INSIGHT

latest
from the blog

These days, a lot of brands are adding content marketing to their existing marketing mix. They have finally figured out that this type of promotion can really influence their online exposure for the better. Creating various types of interesting images, how-to texts, case studies, white paper researches, guides, webinars, reviews and classic blog posts that serve […]

“The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by itself.” ~ Aaron Ginn Back in 2012, Bill Lee wrote a cheeky piece for Harvard Business Review declaring marketing a dead paradigm. His observation was right on the spot: whether marketers like it or not, traditional advertising approaches […]

Change is the only constant in the SEO world, and with that in mind we aimed at providing our colleagues worldwide a cutting-edge tool to simplify their job and make it less stressful. After the finishing touches have been done by our development team and a limited number of SEO professionals, Dibz is finally ready […]

One of the very few things that remained constant about SEO since the earliest days of its development is the frequency with which we are talking about the fact that it never stops changing. We have become so used to this that any kind of consistency is almost surprising, especially when we look at specific […]

Wikimedia Foundation, the parent organization of Wikipedia and several other open knowledge projects, recently announced a plan to build a new search engine with an aim to democratize online content. In September 2015, the project received a $2.5M grant from John S. and James L. Knight Foundation to build “the Internet’s first transparent engine,” whose […]

  While the anticipation of Mobilegeddon was accompanied with roughly as much ruckus and chaos as the name promised, its actual unfolding wasn’t quite as sky rending as expected. Optimizing for mobile search results has already been a popular subject, and the update really pushed it into the spotlight for a while. However, even with […]