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Google’s Hummingbird algorithm recently got what seems to be a natural extension to its functionality, almost uncomfortably literally personified in a machine learning system dubbed RankBrain. The system appears to rely on thought vectors and ability to make its own connection between entities based on huge sets of analyzed data. Quite typically for Google, all […]

A well known phrase in the world of inbound marketing, Content is King, can backfire in the face of SEO agencies worldwide yet again. The current algorithm update, Panda 4.2, is going to put our content and strategies to the test once more. Since Panda is rolling out very slowly and through unpredictable ways – […]

Recent changes in Google’s branding and corporate structure received mixed feedback, surprisingly never escalating to anything even close to euphoria that often accompanies similar events. However, even those who had nothing else to say about the new corporate identity were inclined to notice that Google might be going Benjamin Button on us and ageing backwards, […]

Creating valuable content and distributing it across targeted channels has long become one of the golden rules of SEO. Unsurprisingly, businesses both large and small have started taking content production more seriously, replacing generic link building practices with clever inbound marketing practices. Looking at the current industry trends, the numbers definitely speak in favor of […]

Google is currently developing intelligent algorithms that will be able to encode human thoughts as sequences of numbers and offer more intelligent operating systems. According to Professor Geoff Hinton, who has been working on Google’s intelligent OS for two years, the company will be able to give “common sense” to computers within only a decade. […]

Google’s upcoming mobile-friendly update that will start reshaping mobile search ecosystem as of April 21st has been a hot topic in the SEO circles for several weeks now. Although building a mobile website has been an imperative for webmasters over the last few years, a great number of websites still performs quite poorly on smartphones […]