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Much like most other website marketing strategies, SEO is a process rather than a set of rules. This is especially true in recent years when most marketers have started focusing on content value rather than the number of backlinks. With SEO past its infancy phase, creativity and research are the main determinants of successful online […]

We know that Christmas is the busiest time of the year, for SEOs and business owners alike. That’s why, in order to make your lives just a bit easier, and perhaps to allow you to not only buy the presents for your family but actually spend some time with them as well, we decided to […]

With another year of accelerated digital development behind, the search ecosystem hardly resembles what it used to be only a couple of years ago. Looking back at its initial stages, one can easily identify the major updates that defined how webmasters should approach the practice in the years to come.

As the end of the year approaches, many online businesses are getting in a holiday mood and with a good reason. Christmas may be the time of the year when people are spending more time with their friends and families, but is also a period when online searches and sales are booming.

Over the last few years, we’ve been witnessing a mass shift to smart, mobile devices that seem to have taken the world by storm and significantly changed the ways we access online information. With the world forever available from our palms, our perceptions of information search, collaboration and communication will never be the same.

The digital marketing ecosystem has gone through quite a few notable transformations since its early boom several years ago. One of the key trends we’re seeing nowadays is a rapid rush towards meaningful, readable content that appeals to the largest portion of digital media users and that is gradually added to some other SEO-oriented activities.