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November 11th, 2013

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CATEGORY

ORM

One of the main advantages of internet is supposed to be its ability to provide you with easy and quick access to loads of useful information on just about anything that you might be interested in. However, as soon as people learned to talk they also learned to lie, and as soon as they came […]

October 15th, 2013

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CATEGORY

SEO

You’ve probably heard about terms “white hat” and “black hat” in SEO. This article is meant to give you a clearer picture of what they mean and what exactly they can provide you with. Basically, black hat refers to practices which are not acceptable by search engines, and are sometimes unethical, or even illegal, while […]

October 12th, 2013

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CATEGORY

SEO

At a celebration of their 15th birthday, on September 26, Google announced their new algorithm, Hummingbird. Notice how we didn’t say “algorithm update”. This is because this new fowl in the Google’s menagerie isn’t just a more or less substantial change to their existing algorithm, like Panda or Penguin were, but instead a drastic revamping […]

CATEGORY

Content Strategy

Content strategy is a relatively new term, even though the process, or more accurately, the different, multidisciplinary processes it describes have been around for a while now. Primarily it is about making your content engaging, relevant, easy to find, appropriate both for the demographics you are catering to and for getting your message across, as […]

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